Admation In Depth
Online marketing approval software
Today, marketers are juggling up to six social media sites at any one time and outputting 75% more content than the year before. Still a majority feel they should be performing better. With this, the process is effectively is more vital than ever.
This aspect plays an integral role in the production of collateral, from briefing projects to creating artwork to getting final approval. But if your process isn’t in good shape it can adversely affect the quality, cost and timeliness of your campaigns. It’s important then to understand your creative journey and the kinds of challenges associated with managing it. Only then can your brand implement the right tools and processes to achieve the best outcomes for your creative projects.
While marketing approval workflow has commonalities, its touch points and pathways are unique to every brand. This is why it’s important to understand your process so you can evaluate its true effectiveness.
For example, create a flow chart that outlines how the work flows through the department denoting every touch point all the way to final production. If you are experiencing issues, at least then you can sit down and review the flow chart to see where the problems lie.
After a couple of years of using the workbook, the business decided it was time to seek out a more efficient solution. A small group from marketing was formed who started the process of researching project management tools. The group wanted to find a system that could:
Once you’ve identified your challenges there are a few simple strategies you can implement to improve your process.
More brands are turning to software to solve their challenges and automate the tedious administration that goes with managing the entire system. This tool streamlines the process from briefing to artwork revisions to saving final assets. There are many great benefits associated with utilising marketing workflow tools covering the full gamut of the process: simple administration, greater transparency, automatic audit trails, improved compliance, reduced artwork revisions, instant reports and more time to be creative!
So let’s take a look as some of the features which will change the way you manage your projects:
Recent studies show that the return on investment (ROI) for businesses implementing project management tools lies somewhere between 15-30% with 32% of businesses seeing ROI within the first year. In fact, 60% of companies that exceed $500 million in revenue have adopted tools to streamline their marketing approval workflow. It’s worth noting that those who profit from integrating this kind of software typically dedicate time to research, cost and select the right solution.
So you’ve narrowed down your requirements and matched it with the right vendor and the right marketing workflow tools. Now it’s time to make sure that you have a successful implementation.
“With admation, in a recent campaign, we finished five business days ahead of schedule which is an amazing result.”
It’s one thing to select and implement the right marketing approval software, but you still need your team to use it. We all know how easy it is to fall back into old habits so you’re going to need someone who encourages and guides people to use it.
Archibald / William implemented its preferred online marketing approval software in just six weeks across the whole agency. The agency made sure that everyone who was to utilise the platform received training as well as it had a vocal champion – someone who got behind the software. When the champion saw that some individuals were still struggling with the software after the initial training, she sat with them individually to guide them through the system.