Admation In Depth
Capture the essence of your brand with digital asset management (DAM)
Brand assets getting lost among the clutter. No version control to speak of. Time wasted sharing large files via apps. The wrong logo used in a critical campaign. These issues have plagued marketers and creative teams for far too long.
Your assets are the face of your brand; your unique signature that has the power to connect intimately with your audience. So how do you achieve ultimate brand consistency to ensure your brand thrives?
Today brands and ad agencies are moving towards a more advanced way of managing their assets with digital asset management (DAM). DAM enables users to securely store all their logos, brand guidelines, artwork, images, and other media files in a central online platform. The real beauty of DAM is that you can centralise and organise your assets with complete ease. With an intuitive search function, files can be located in no time at all and shared without the hassle of using a file sharing platform. You can also decide who gets to access your most precious assets. With remote login, approved global teams always have access to all current files.
One of the challenges of managing digital assets from a server is that old assets often get confused with current files. If this this type of error is missed in the approval process, you might end up with a marketing compliance issue.
Here are some DAM features that ensure your brand is always consistent and compelling in the public eye.
Marketing asset management (MAM)
Secure storage for your brand assets and guidelines in one central repository. Users can have complete version control by storing only the most current assets to avoid marketing compliance issues. Share marketing assets with stakeholders in any time zone in just a few clicks.
Safeguard assets such as images with a Usage Rights feature. Users can create perimeters around usage restrictions to ensure that copyright restrictions aren’t breached. The system sends out an automated reminder when an image is about to expire.
Create Access Levels
Your digital assets are important, so you need to manage who can access and use them. DAM allows you to set permission and access levels to act as a gatekeeper to your assets.
Audit Trail of Digital Assets
To ensure your assets are being accessed by the right users for the right campaigns, you can access a download history which provides an audit trail of who is downloading your assets.
Store approved ad files
Once your design team has finalised approved artwork, it can be saved in your DAM. Files can be accessed remotely if required because the software is cloud-based. They can also be shared with other approved users quickly and easily. Unlimited storage means you don’t have to worry about running out of space.
Re-run or localise a campaign
Locate an artwork file, make a few changes and send it for approval to re-run a campaign. Remote access means that branches in different countries can access and update files to suit their local market.
Locate files quickly & easily
Simply add keywords and tags to your digital assets so that the intuitive search function can locate them in just seconds.
Convert files to any format
A transcoding functionality enables anyone – which means you don’t need to be a designer – to easily convert images or files to any size or format that is required.
Today, some marketing teams are juggling up to eight different tools or more in order to manage and track their campaigns. And while automated solutions have the capacity to increase productivity and maximise your resources, constantly switching between tools will eventually take time away from priority work. And prove incredibly frustrating.
This is why software buyers are turning to integrated software to produce marketing work. For example, project management software with inbuilt DAM enables you to manage and track the whole production process eliminating the need for a standalone DAM. It also has other powerful modules integrated into the system which streamline project management, the briefing process, approval workflow and resourcing.
1. Project Management
2. Approval Workflow
3. Resource Management