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Blog

All the latest updates, straight from the source

The Admation Blog

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09 Nov 2020Blog postCommon issues with managing marketing campaigns with spreadsheets Are you still using a spreadsheet program like Excel or Google Sheets to manage your marketing resources? Are those projects not running as smoothly as you’d like? While spreadsheets can be incredibly useful for individual project management when it comes to management on the grander scale, they fall short. As business and technology has adapted, so too has the complex nature of project management. Which is why it’s best to utilise spreadsheets for what they were designed to do and instead use a more robust and feature-driven marketing project management software. Read blog post
roadblock.jpg21 May 2018Blog postIdentifying and Fixing Bottlenecks in your Marketing Approval Workflow Process Everybody wants to achieve more, but in reality marketers are still not hitting the mark when it comes to producing more content. And while it looks like a simple case of not enough hours (or resources) in the day, the issue often has more to do with how marketers are managing their approval workflow. Read blog post
AdobeStock_132628936.jpeg15 May 2018Blog post4 strategies to improve your marketing team's efficiency You’ve done the preliminary work in getting the right people onboard, so now your creative team should be operating like a well-oiled machine. Right? Well, not exactly. Even if you’ve got the best people on the job, they still need to be supported by effective processes, an organised project framework, transparent communications and schedules that allow them to be at their creative best.   Here are four strategies that will enhance your team’s performance: Read blog post
AdobeStock_114779839.jpeg02 Apr 2018Blog postMarketing Project Challenges : Managing Project Resources Effective resource management is not just about checking off project tasks and meeting deadlines. It’s also about creating the right space for your team to be at their creative best. How else are you going to achieve that WOW factor in your marketing campaigns? In reality, though, how often are marketers hitting the mark?   If industry reports are anything to go by, nearly 60% of inhouse creative teams are crying poor in terms of resources . This means employees are overworked, overwrought and, it’d be fair to say, not on their best game. Marketing project management software with integrated resource management is changing the way marketers work. With an inbuilt resource planner, task timers and an overview of work in progress, marketers now have greater transparency over their resources than ever before. Read blog post
markertingdeadlines.jpeg20 Mar 2018Blog postMarketing Project Management Challenges – Meeting Deadlines and Budgets There are many challenges that marketers face today: a fiercely competitive marketplace, the pressure of producing memorable content for multiple media channels, and the day-to-day management and execution of marketing projects. If we shine a light on managing creative projects, a common issue that marketers face is deadline delays, a symptom indicative of other issues bubbling away below the surface. Read blog post
26 Jul 2017Blog postAdmation Resource Management Features and Tools Project Managers Will Love! While traffic and project managers have different roles within an ad agency, they share a similar focus in that both are responsible for ensuring work flows seamlessly in and out of studio or creative department, within deadline and budget.  Typical challenges for traffic and project managers: A lack of transparency over resources No easy way to ascertain how creative work is tracking Projects going over budget Aiming to solve these daily challenges in advertising agencies and marketing teams, Admation offers marketing resource management and project management solutions that are complete with handy tools and features. Here are a few key features that will help you manage your marketing resources: Read blog post
04 Jul 2017Blog postBest Practices Session 1:  Managing Ad Agency Resources Effectively Servicing the advertising and marketing industry over the past 15 years, we’ve had the opportunity to meet with many stakeholders across the business spectrum. This has allowed us to review and observe their processes and approval workflow, and the different ways in which businesses are managed and operated. With this, we’ve decided to share some of our learnings and observations with our Best Practices series. In the coming months, we’ll be posting a series of articles featuring everything from meeting client deadlines to managing your resources to improving your team efficiency, and more! So stay tuned. To kick off the series, we invite you to read our Best Practices for meeting client deadlines below. Your resources are the heart of your operations when it comes to delivering on creative projects, not just in terms of creative energy but bringing the work to fruition. Poor resource management can lead to terrible habits such as missing deadlines, overspending and producing mediocre campaigns. The questions is, how do you manage your agency resources in a way that enhances your operations? To figure out how to manage agency resources effectively in your business, take a look at our best agency resource management techniques below. Read blog post
Narrow_In_Progress-271405-edited.png11 Oct 2016Blog postAdmation Marketing Project Management Software Feature Release Admation Update - Improved In Project List Everyone loves a trip to Ikea!  Oohing and Ahhing over all those space saving products, imagining how your tiny room is going to be transformed with that new shelving or storage unit. Well the team at admation have that post Ikea glow after our latest release.  Working their magic behind the scenes, the product team have made some changes to improve your user experience with admation's marketing project management software.  Read blog post
Admation-Reassigning-Tasks.png05 Oct 2016Blog postOverview of Admation Resource Management Software Features Admation’s marketing resource management software can help you manage your projects more effectively by reducing the time you spend on planning and tracking your tasks and resources. It’s user-friendly dashboard and inbuilt tools provide greater transparency over your resources so there’s less room for error. Here’s an overview of admation’s resource management features: Read blog post
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