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04 Feb 2020Blog postRisks and Rewards of the In-House Marketing Management In 2018, the Association for National Advertisers reported that 78% of their members have an in-house marketing team. That is a dramatic increase from their 2013 number of 58%, which was up 16 percentage points from their survey results in 2008. These numbers outline a significant trend: most brands are shifting management of marketing projects in-house.
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04 Dec 2019Blog postBest Practices Session 10: Manage Marketing Approvals In our line of business, we spend a lot of time listening to brands and ad agencies tell us about the challenges of managing creative approval workflow . High artwork revision counts, ineffectual processes, marketing non-compliance , missed deadlines and budget issues are just some of the typical issues we hear about. On the other hand, we also get to hear the success stories and what our clients are doing to better manage their creative approval workflow. Drawing from this knowledge, here are our top 5 best practices for managing your marketing approval workflow , for effective marketing.
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24 Nov 2019Blog postTop Tips for Making the Switch to In-House Marketing Management If you are looking to leave agency marketing behind and build an in-house team, you are not alone. Big-name brands like Sprint and Netflix have internalised their marketing projects and the benefits are clear. You have more control over your branding, a better connection to your customers, and a dedicated team of brand experts working on your creative content.
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24 Jul 2019Blog postHow to avoid burnout in a creative ad agency With increasing pressure to create standout campaigns with tighter turnarounds and always having to be “on”, working in an ad agency can be high-octane. Creatives need to have some measures in place to ensure they take care of their health.
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31 May 2018Blog postBest Practices Series 9: Getting the most out of your ad agency freelancers Freelancers are invaluable to the advertising industry. When a creative project looks like it’s about to derail, calling a freelancer could be just the thing that saves it. In addition, freelancers routinely fill skill gaps, which offers greater flexibility and cost savings for ad agencies who, in turn, avoid having to hire full time staff. Nonetheless, mismanaging your freelancers can become a costly, if not timely, exercise.
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02 Oct 2017Blog postBest Practices Session 3: How Small Digital Agencies Can Compete with Larger Ad Agencies For small digital agencies, one of the first questions you will ask yourself is “how can I complete with larger agencies?”. With business being highly competitive, there is pressure for start ups and small businesses to hit the ground running and outshine their larger competitors. We’re here to tell you it is possible; you just have to know how to go about it.
There’s already some good news. In 2016, more brands outsourced specialised work to small digital outfits, with the trend set to continue throughout 2017. That doesn’t mean you can rest on your laurels though. You still have to make sure you stand out from the crowd.
Here are our best practices on how to compete with larger ad agencies.
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23 Nov 2015Blog postBenefits for in-house agencies using agency project management software A perception exists that agency project management software is really just designed for large agencies servicing multiple clients. The reality is, though, the issues experienced by in-house agencies are the same as thoe experienced by large ad agencies servicing global accounts. Their need to manage creative projects with the right tools then is just as critical.
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17 Nov 2015Blog postTop 5 challenges faced by in-house agencies Last week we reviewed one of the latest industry trends which is seeing brands revert back to in-house creative agencies, otherwise known as in-house studios. While there are multiple benefits to having an in-house studio, there are also a number of challenges that these creatives face. Read blog post
10 Nov 2015Blog postIn-house creative agencies in demand and offering multiple benefits In-house creative agencies in demand and offering multiple benefits Read blog post
20 May 2015Blog postAdmation streamlines Choice Hotel's marketing workflow
Choice Hotels Australasia, Australasia’s largest hotel franchisors, representing the Econo Lodge®, Comfort®, Quality® and Clarion® brands and the Ascend Hotel Collection, needed an approval workflow solution that would streamline their marketing workflow.
In their search for approval software that suited their requirements, they discovered admation.
This is Choice Hotels’ experience of selecting and implementing admation across their marketing team.
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