Get your marketing workflow right & keep your marketing projects tight
Posted by Jodie Byass on August 3, 2015Find me on: Tweet
While the notion of having well a defined marketing workflow and processes doesn’t sound that riveting, I’m sure you’ve experienced the chore of repeating tasks. Processes exist to provide a clear guide on how to manage creative projects in the most efficient way. If these processes don’t exist or aren’t clearly thought through, chaos can ensue.
Okay, so what isn’t working?
Where are the bottlenecks in your work day?
Are you absolutely sure you have the right stakeholders involved in your project?
Is your feedback system clunky?
Is your artwork revision count too high?
Keep asking and answering as many questions as possible until you get to the core of your problem.
Once you have the answers, have a think about how you can circumvent your current issues. Perhaps the process for writing briefs needs a refresh as your studio team or ad agency isn’t getting all the information upfront. Maybe you need to eliminate a couple of stakeholders who aren’t essential to the approval process and only contribute to unnecessary artwork changes. Alternatively, now could be the time to change your approval workflow, perhaps your pathway is currently bypassing someone important or getting to a certain department too early or too late.
If you want to produce high quality projects that get to market on time and on budget, it’s essential you get your processes right. It makes sense that if your processes are working for you, you’re going to have more time and head space to be creative. And let’s face it, being creative is probably the reason you chose your job in the first place.
Keen to learn more about approval workflow, click here to download our Understanding Marketing Approval Workflow white paper now!!