Client Win - CUA selects admation

Posted by Jodie Byass on October 21, 2019

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Credit Union Australia (CUA) are the largest credit union in the country, offering financial, health and insurance solutions to over 500,000 customers. With over 50 branches located across Australia, CUA are committed to helping enrich the lives of their customers through delivering better-value banking.

With marketing compliance currently in the spotlight, CUA were in search of a marketing solution that among other objectives would assist them in meeting strict industry governance and compliance standards. After a diligent search, CUA have selected admation as their preferred marketing software partner to help manage all aspects of their marketing projects and assist with marketing industry regulation compliance.

Admation were seen as a partner that understood both the agency and brand sides of the entire marketing process. This gave CUA confidence that admation could help them overcome some of their pain points, including:

• Marketing project briefs that lacked required detail to kick start projects.
• Visibility of current and future projects to effectively manage their marketing schedule.
• Managing workflow traffic of multiple marketing projects.
• Visibility of resource workload across multiple departments.

CUA were looking for a creative management software to centrally manage all aspects of their marketing projects and workflow - including online proofing and project review and approval. Now, with admation by their side, CUA have instilled confidence in their ability to:

• Complete high quality project briefs prior to commencement of each project.
• Meet industry compliance requirements by ensuring legal have visibility of all projects and an audit trail for approvals.
• Understand resource workload to help manage department capacity bandwidth.
• Effectively manage and control traffic workflow.
• Have complete visibility of all current and future projects in a central marketing calendar.

CUA are reaping the rewards of having one streamlined platform that offers stakeholders all the required modules they need to succeed on the job. The software is used across marketing, legal and both internal and external ad agencies, for effective management of approvals, workflow management, and brand asset sharing.

To learn more about how admation can help transform your marketing project management processes, download our admation at a glance guide or schedule a demo today!