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14 Mar 2023Blog postWhat is Marketing Compliance? The last ten years has seen a major shift in how brands approach marketing. From websites to email campaigns to social media, the digital era has provided a number of new platforms for marketers to engage consumers. In addition to this, marketing teams are juggling traditional advertising mediums such as television and print media with online projects. For this very reason, brands are being taken to task because, with more channels to manage, many are falling short of their marketing compliance .
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19 Jul 2022Blog postThe Real Cost of not adopting Marketing Project Management Software We all know the marketing world is moving faster and with it comes a growing expectation to deliver more campaigns across a increasing number of channels. The challenge is real for most marketers and creative teams. It is no wonder burnt out is on the rise, particularly among those who still do not have access to the right tools such a as a dedicated marketing project management tool.
Let's take a look at the real cost of not adopting a marketing project management solution across your business. While we are here we will also touch on how a collaborative tool can boost your efficiency and, improve your bottom line.
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08 Jun 2022Blog postAdmation Marketing Resource Management Software helps ease Resource Burnout It's reported that between 5 to 7 per cent of the workforce are affected by burnout due to changes in the work environment. 2022 has been a challenging year off the back of two exception years. Currently not a day goes by where I do not hear a colleague, teacher, client or friend refer to their fatigue. The burnout is real, and it does not seem to discriminate across gender, age, industry or occupation.
According to an ABC article on burnout , three experts identify several changes in the way we work that may be increasing burnout - shrinking job stability, mounting workloads, fewer resources to tackle that workload, an erosion of work-life balance, and so on.
In our previous blog How to avoid burnout in a creative ad agency we provided an overview of burnout and what the individual and ad agency can do to combat the problem. This week we want to expand upon the point of marketing resource management software and how it can help creative teams feel more in control of their projects and workloads. We created admation with many inbuilt features to do exactly that.
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26 Jan 2022Blog postAdmation recognised as one of the Best Online Project Management Solutions For years, Admation 's project management software has helped customers make their project management more efficient and their marketing teams more productive. So, we 're excited to say that Admation has been listed as one of the best project management software platforms. Read blog post
26 Jan 2022Blog postBest Practices For Marketing Teams Working With Freelancers Let ? s face it, marketers now work harder than ever . This is due to a few reasons. For one, since the COVID-19 pandemic, more people are using the internet and social media than ever before. This means more people work online, shop online, and consume entertainment online. In turn, as a result of digital transformation, many businesses now also focus their marketing and selling efforts on digital channels.
Unfortunately, this also means there ?s more competition between marketers to get their products in front of the right people at the right time. Simply put, marketers now have to put in more time and effort to stay relevant and reach their goals.
It ?s thus easy to see why resourcing will be one of the main challenges for marketing teams going into the next year. Simply put, these teams will need the right people in the right positions to ensure success. The problem is that the demand for quality talent is expected to outstrip demand.
And that ?s where freelancers come in. They give teams the ability to find the right talent when they need it. This simply means that, you ?ll probably use freelancers at some stage in the future. And when you do, you ?ll not only need to manage them but also your workflow and processes to ensure that you deliver high-quality, consistent results. Read blog post
17 Jan 2022Blog postMust Have Features of Marketing Workflow Management Software Let?s face it, marketing content approvals can be challenging, especially if your team is working on multiple projects. Compounding the problem is the fact, in the wake of the COVID-19 pandemic, competition has increased. As a result, marketers constantly need to find innovative ways to reach their audience and make an impact.
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12 Jan 2022Blog postThe New Year is the Best Time to Review Your Marketing Workflow It ? s a new year again. Yes, it ? s that time of year when you can reflect on the year that has passed, the processes that worked well, the goals you achieved as well as reviewing parts of the business where you did not achieve your goals or the desired outcomes.
It is also an opportune time to think of what you ? ll do differently to reach more of them, be more efficient, and more productive. This is especially relevant for marketers, considering that effective marketing isn ? t becoming easier. So, to reach more people and create more awar eness, you will need to work harder and spend more time and effort in finding ways to be more relevant. And let ? s face it, it ? s not going to change anytime soon.
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29 Nov 2021Blog postWhy Marketing Teams Need Online Proofing & How to Choose the best software We all know that taking a marketing asset from the conception stage right through to it being published can become complicated. You typically have several rounds of review and feedback by different stakeholders before an asset is approved. Then you also have external approvals to contend with before you can finally publish.
As a result, you need to ensure that your review and approval workflow is as efficient and streamlined as possible to eliminate any snags along the way and make sure the project keeps moving forward. And here, emails and spreadsheets are simply no longer good enough, especially if you?re working on multiple projects at any given time. Read blog post
24 Oct 2021Blog postTips To Create and Refine Your Marketing Approval Workflow In a post-pandemic world, where the customer is at the heart of the customer journey and the market is becoming increasingly competitive, it?s easy to see why marketing is now more important than ever. In turn, this requires that marketing teams be as efficient and productive as possible.
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11 Oct 2021Blog postManage the review and approval of marketing video content with admation As predicted, video marketing continues to grow as the preferred way to connect with consumers. InVideo report that by 2022, online videos will make up more than 82% of consumer internet traffic , Studies show that 54% of consumers want to see more video content from a brand or business they support, and MarkinBog report that 87% of marketing professionals use video as a marketing tool.
So why is video outperforming other types of content?
For starters, video is more accessible for viewers as it utilises the two top senses: sight and hearing. We also process video content exponentially faster than written content. That?s 60,000 times faster if reports are accurate. Subsequently, marketers are finding it easier to illicit an emotional response and build trust through video content.
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13 Sep 2021Blog postTips to Design & Optimise your creative workflow For a moment, think about everything that goes into a creative project, from receiving the brief from the client to brainstorming ideas, creating content artwork, reviews, approvals, and more. Sure, for one or two projects, managing these effectively wouldn?t be too challenging.
Now, multiply the number of projects by 10, 20, or even 30, and, suddenly, managing your projects becomes much more complicated. So, it?s a good idea to optimise your creative workflow for it to be as efficient as possible, which will not only enable you to complete projects faster but also allow you to be more productive.
But how should you do this? Fortunately, we?re here to help, and in this post, we?ll show you some tips you can use to design and optimise your creative workflow.
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15 Aug 2021Blog post5 Ways Admation Improves the Marketing Review and Approval Process Let?s face it; managing creative projects is complicated. You have to keep track of all the steps and stakeholders in the process while keeping an eye on deadlines to ensure you perform the way your client expects you to. Add to that the fact that marketers nowadays have to run various campaigns across various channels, and it doesn?t get any easier.
And we probably don?t have to tell you how easily a project can be delayed and the consequences if this happens. But let?s move on from identifying problems, and instead look at some solutions. With that in mind, we?d like to focus on some of the ways admation can help your creative team overcome the challenges they face, improve your review and approval workflow and keep your marketing projects on track. So, let?s take a look.
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09 Aug 2021Blog postAdmation Named Best Advertising Agency Software of 2021 Digital.com , a leading independent review website for small business online tools, products, and services, has announced admation among the best advertising software companies of 2021 . Researchers examined solutions with features that streamline an agency?s workflow as well as integration tools and reporting capabilities. Read blog post
11 Jul 2021Blog postBest Practices for growing your ad agency
To grow your ad agency, you not only need a solid vision, you need to implement failsafe strategies and practices to ensure that you accomplish your goal. The last 12 months are a reminder that we operate in a highly competitive industry and agencies need to be adaptable to cope with the rapidly changing landscape.
So how do you grow your ad agency with the current landscape? Well here are some best practices for growing and thriving in your ad agency.
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07 Jun 2021Blog postManaging Creative Teams 2021 and Beyond ? the New Normal The COVID-19 pandemic had a profound effect on the world. It changed the way businesses work, how they acquire customers, and, unsurprisingly, the way they market themselves.
As a result, creative teams were not spared any disruption during 2020. They faced new challenges, but going into 2021, they also have a unique opportunity to take advantage of the market evolution and changing customer needs.
But what were the challenges in 2020, and what will be the new normal in 2021 and beyond. Let's look.
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30 May 2021Blog postTips for Switching Your Creative Project Management Software If you?re thinking about replacing your agency project management software, you?re not alone. Capterra Management?s User Research Report highlighted that 44% of companies had utilised different project management software prior to implementing their current one. The top reason for the switch: the old tool wasn?t comprehensive enough.
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03 May 2021Blog postTips To Deliver Creative Marketing Projects on Time Aah, deadlines. As a marketer you'll face a lot of them. Actually, when you manage creative projects, they?re par for the course. Some of them you make, and it?s inevitable that you?ll miss some. Hey, it happens, and most clients understand if you miss one occasionally.
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06 Mar 2021Blog postSteps to Create a Pain Free Marketing Approval Process Effective marketing has now become more important than ever for a successful business. The tempo of marketing has also increased as many businesses are seeking that competitive edge in the market. That means more ads, more content, more concepts, more proposals, and more presentations.
The problem is that many businesses continue to use a traditional ? chain of command ? process for reviewing and approving marketing projects. Inevitably, at some stage, this leads to project delays, budget blowouts, frustration, and irritation. These delays lead to wasted time and missed opportunities, a bad combination for any effective marketing process.
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21 Feb 2021Blog postAvoid these common mistakes that can lead to the failure of your marketing projects Marketing teams and advertising agencies are juggling a lot when it comes to projects. There are tenders, fierce competition between other agencies, approval processes, assets, legalities, and a raft of other factors that need to be managed correctly for your campaigns to be a success.
With so many moving parts, there is also plenty of scope for errors that can prove to be highly costly and lead to project management failure. Some of the leading causes include:
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04 Feb 2021Blog postAdmation appointed to help M&C manage the ONS 2021 Census Campaign Once in a decade, the Office for National Statistics (ONS) runs a survey to provide the most accurate estimate of the people and households in England and Wales.
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01 Feb 2021Blog post7 common marketing project management challenges and how to solve them. The challenges of planning and tracking marketing projects are many and varied today. Just keeping abreast of the multiple campaigns that go live via a range of platforms is difficult in itself. But it?s behind the scenes where the real headaches lie. With so many different types of campaigns to create and manage, marketing teams are feeling overwhelmed with a lack of transparency over their projects and resources. Chaos often ensues and there seems to be no way out of the constant daily grind. Nonetheless, there is a way to solve your marketing project management issues. Firstly, you need to identify where the challenges lie.
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11 Jan 2021Blog postFive Trends For Marketing Project Management in 2021 The start of any year is a great time to get on the front foot and look at the processes and tools you have in place to streamline your marketing projects for the year to come. While many of us may be a bit more cautious about what trends we prepare for, thanks to the volatility of 2020, at we now have a better idea of what to expect.
2020 has completely changed the landscape of the modern working environment, with up to 60% of Australian workers now preferring to work from home , or have a work and office home split. Last year may have seen marketing teams implement rushed systems for remote working, but this year will be the time to hone in on them, making operations and project management even more streamlined. Businesses who take the time to actually look at what processes they have in place and improve them will ultimately receive the biggest benefits. Read blog post