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19 Jul 2022Blog postThe Real Cost of not adopting Marketing Project Management Software We all know the marketing world is moving faster and with it comes a growing expectation to deliver more campaigns across a increasing number of channels. The challenge is real for most marketers and creative teams. It is no wonder burnt out is on the rise, particularly among those who still do not have access to the right tools such a as a dedicated marketing project management tool.
Let's take a look at the real cost of not adopting a marketing project management solution across your business. While we are here we will also touch on how a collaborative tool can boost your efficiency and, improve your bottom line.
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08 Jun 2022Blog postAdmation Marketing Resource Management Software helps ease Resource Burnout It's reported that between 5 to 7 per cent of the workforce are affected by burnout due to changes in the work environment. 2022 has been a challenging year off the back of two exception years. Currently not a day goes by where I do not hear a colleague, teacher, client or friend refer to their fatigue. The burnout is real, and it does not seem to discriminate across gender, age, industry or occupation.
According to an ABC article on burnout , three experts identify several changes in the way we work that may be increasing burnout - shrinking job stability, mounting workloads, fewer resources to tackle that workload, an erosion of work-life balance, and so on.
In our previous blog How to avoid burnout in a creative ad agency we provided an overview of burnout and what the individual and ad agency can do to combat the problem. This week we want to expand upon the point of marketing resource management software and how it can help creative teams feel more in control of their projects and workloads. We created admation with many inbuilt features to do exactly that.
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26 Jan 2022Blog postBest Practices For Marketing Teams Working With Freelancers Let ? s face it, marketers now work harder than ever . This is due to a few reasons. For one, since the COVID-19 pandemic, more people are using the internet and social media than ever before. This means more people work online, shop online, and consume entertainment online. In turn, as a result of digital transformation, many businesses now also focus their marketing and selling efforts on digital channels.
Unfortunately, this also means there ?s more competition between marketers to get their products in front of the right people at the right time. Simply put, marketers now have to put in more time and effort to stay relevant and reach their goals.
It ?s thus easy to see why resourcing will be one of the main challenges for marketing teams going into the next year. Simply put, these teams will need the right people in the right positions to ensure success. The problem is that the demand for quality talent is expected to outstrip demand.
And that ?s where freelancers come in. They give teams the ability to find the right talent when they need it. This simply means that, you ?ll probably use freelancers at some stage in the future. And when you do, you ?ll not only need to manage them but also your workflow and processes to ensure that you deliver high-quality, consistent results. Read blog post
22 Nov 2021Blog postThe Challenges Digital Marketers Face and Ways Admation Helps Overcome them Consider this number for a moment. Shortly after the COVID-19 pandemic broke in 2020, it increased internet use by 70% . It?s no wonder that, as of January 2021, there were about 4.66 billion active internet users globally. As a result, more consumers worked online, shopped online, and consumed entertainment online.
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07 Jun 2021Blog postManaging Creative Teams 2021 and Beyond ? the New Normal The COVID-19 pandemic had a profound effect on the world. It changed the way businesses work, how they acquire customers, and, unsurprisingly, the way they market themselves.
As a result, creative teams were not spared any disruption during 2020. They faced new challenges, but going into 2021, they also have a unique opportunity to take advantage of the market evolution and changing customer needs.
But what were the challenges in 2020, and what will be the new normal in 2021 and beyond. Let's look.
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30 May 2021Blog postTips for Switching Your Creative Project Management Software If you?re thinking about replacing your agency project management software, you?re not alone. Capterra Management?s User Research Report highlighted that 44% of companies had utilised different project management software prior to implementing their current one. The top reason for the switch: the old tool wasn?t comprehensive enough.
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03 May 2021Blog postTips To Deliver Creative Marketing Projects on Time Aah, deadlines. As a marketer you'll face a lot of them. Actually, when you manage creative projects, they?re par for the course. Some of them you make, and it?s inevitable that you?ll miss some. Hey, it happens, and most clients understand if you miss one occasionally.
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21 Feb 2021Blog postAvoid these common mistakes that can lead to the failure of your marketing projects Marketing teams and advertising agencies are juggling a lot when it comes to projects. There are tenders, fierce competition between other agencies, approval processes, assets, legalities, and a raft of other factors that need to be managed correctly for your campaigns to be a success.
With so many moving parts, there is also plenty of scope for errors that can prove to be highly costly and lead to project management failure. Some of the leading causes include:
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01 Feb 2021Blog post7 common marketing project management challenges and how to solve them. The challenges of planning and tracking marketing projects are many and varied today. Just keeping abreast of the multiple campaigns that go live via a range of platforms is difficult in itself. But it?s behind the scenes where the real headaches lie. With so many different types of campaigns to create and manage, marketing teams are feeling overwhelmed with a lack of transparency over their projects and resources. Chaos often ensues and there seems to be no way out of the constant daily grind. Nonetheless, there is a way to solve your marketing project management issues. Firstly, you need to identify where the challenges lie.
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11 Jan 2021Blog postFive Trends For Marketing Project Management in 2021 The start of any year is a great time to get on the front foot and look at the processes and tools you have in place to streamline your marketing projects for the year to come. While many of us may be a bit more cautious about what trends we prepare for, thanks to the volatility of 2020, at we now have a better idea of what to expect.
2020 has completely changed the landscape of the modern working environment, with up to 60% of Australian workers now preferring to work from home , or have a work and office home split. Last year may have seen marketing teams implement rushed systems for remote working, but this year will be the time to hone in on them, making operations and project management even more streamlined. Businesses who take the time to actually look at what processes they have in place and improve them will ultimately receive the biggest benefits. Read blog post
08 Nov 2020Blog postCommon issues with managing marketing campaigns with spreadsheets Are you still using a spreadsheet program like Excel or Google Sheets to manage your marketing resources? Are those projects not running as smoothly as you?d like?
While spreadsheets can be incredibly useful for individual project management when it comes to management on the grander scale, they fall short. As business and technology has adapted, so too has the complex nature of project management. Which is why it?s best to utilise spreadsheets for what they were designed to do and instead use a more robust and feature-driven marketing project management software.
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22 Oct 2020Blog postHow Marketing Teams Work Remotely Productively 2020 has forced many industries and professions to re-think how they operate in order to stay afloat. Many who typically work in offices, have made the move to work remotely. Marketing operations and creative teams, have had to abandon their offices, along with many of the processes that come with them. They have had to adapt to new ways of working in order to deliver the their projects.
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14 Oct 2020Blog postThe benefits of an Approval Workflow Software to optimise marketing projects If you are not familiar with marketing approval workflow software , then it is time to get up to speed and learn why marketing teams and ad agencies are adopting workflow solutions to manage their marketing projects.
Approval workflow software centralises all of your marketing projects, documents, assets, designs, feedback, messaging and processes in one centralised hub.
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04 Oct 2020Blog post9 habits of highly successful Marketing Project Managers We talk a lot about efficiency in our blogs ? the tools, templates, processes - all those things that can help streamline your project management. But there?s another side to this trait that we haven?t really touched on.
What actually drives efficiency? You?re probably thinking motivation and you?d be right. Except that when motivation runs out (and there will be times when it will) there?s something else that has your back.
Good habits . When particular tasks or actions are practiced over and over again, you not only create a routine ? you become really good at them. So what habits make some Marketing Project Managers great at what they do? We found that these 9 ingrained habits were a commonality among them.
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16 Sep 2020Blog postManagement stay on top of projects and remote teams with admation. Managing multiple teams or heading up an agency or marketing department is a complex task. Being responsible for a number of staff, managing budgets, and overseeing the overall quality of work is no easy feat. One of the greatest challenges of these roles is project transparency. Knowing exactly where projects are at and what resources are available at any point in time is a key factor to success for agency management.
Pre COVID-19, a typical day for a department or agency manager involved many (some times too many) face-to-face meetings with internal teams, stakeholders and clients. It was here management were able to stay on top of projects, receive status updates, assign tasks , troubleshoot roadblocks and set priorities. These face-to-face meetings were often the easiest way to know whether teams are performing to target and whether projects can and will be delivered on time.
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07 Jul 2020Blog postThe ultimate marketing project kick-off checklist Your creative project kick-off meeting is the start of your marketing project. It sets you and your team up to know what the project will entail and allows you to set clear expectations.
Basically, this meeting is critical to your future success in your project. And that means you should walk into the meeting with a gameplan.
Here's what you need to keep in mind to get your kick-off moving in the right direction.
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12 May 2020Blog postDiscover 9 admation features that help you manage project tasks Admation blends a number of great features together to offer one fully-integrated solution to help you manage your creative projects. This week we?re going to take a closer look at admation?s project management and approval workflow features to demonstrate how its inbuilt tools can help you and your team work more effectively.
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13 Apr 2020Blog postBest Practices for successfully managing remote teams Over recent times and with the advantage of technology and cloud-based solutions, Australia has experienced a surge in the number of professionals working remotely. That number increased exponentially in just a matter of a few weeks due to the Covid-19 pandemic. Never before have so many marketing teams worked remotely all at the same time.
While there are obvious challenges to managing creative projects with a fragmented work force, there are many things you can do to become a cohesive and highly productive team.
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06 Apr 2020Blog postAdmation features helping remote teams manage marketing projects None of us could have foreseen the circumstances that forced many businesses to transition to remote work overnight. To be honest, if it weren?t for the cloud-based tools we were already using, we might have struggled to switch to a remote-based business. We?re hearing much the same from our clients, many of whom are really seeing the benefits of our admationproject management software now that their teams are scattered throughout individual home offices.
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03 Feb 2020Blog postRisks and Rewards of the In-House Marketing Management In 2018, the Association for National Advertisers reported that 78% of their members have an in-house marketing team. That is a dramatic increase from their 2013 number of 58%, which was up 16 percentage points from their survey results in 2008. These numbers outline a significant trend: most brands are shifting management of marketing projects in-house.
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23 Nov 2019Blog postTop Tips for Making the Switch to In-House Marketing Management If you are looking to leave agency marketing behind and build an in-house team, you are not alone. Big-name brands like Sprint and Netflix have internalised their marketing projects and the benefits are clear. You have more control over your branding, a better connection to your customers, and a dedicated team of brand experts working on your creative content.
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01 Oct 2019Blog postIs your marketing project management software comprehensive enough? The 2019 Inhouse Creative Industry Report by Boss and Cella has unearthed some interesting results this year. The report surveyed 425 leaders in both creative teams and inhouse agencies to find where efficiencies and challenges loom across the industry.
To understand the magnitude of content production today, the report provides a section outlining project turnover according to team size.
For example, last year 25% of teams comprised of more than 50 people churned out between 2,000 and 2,999 projects. In a Goliath effort, 21% of teams with 30-50 people completed somewhere between 3,000 and 3,999 projects. Medium sized teams of 11-30 people were hardly twiddling their thumbs, with 31% producing between 1,000 and 1,999 projects.
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