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30 Nov 2020Blog posta2 Milk Company replaces manual processes with admation's managed marketing approval software The a2 Milk Company is an ASX and NZX-listed business with products across Australia, New Zealand, Greater China, the US, and building into markets in Hong Kong, Singapore and Vietnam. With strong recognition in their home market of Australia and a growing presence overseas, brand awareness and meeting market demand are high on the a2 priority list.
Earlier this year, the a2 Milk Com pany engaged with admation to help implement a better system for managing their brand workflows. They were looking for a way to replace the manual processing of artwork as well as streamline their packaging approvals.
Admation worked with a2 staff across Australia, New Zealand, Greater China, and the United States to implement an effective marketing approval process for their goals, all while operating across international lines in the middle of a pandemic. Here’s how we did it.
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23 Oct 2020Blog postHow Marketing Teams Work Remotely Productively 2020 has forced many industries and professions to re-think how they operate in order to stay afloat. Many who typically work in offices, have made the move to work remotely. Marketing operations and creative teams, have had to abandon their offices, along with many of the processes that come with them. They have had to adapt to new ways of working in order to deliver the their projects.
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05 Oct 2020Blog post9 habits of highly successful Marketing Project Managers We talk a lot about efficiency in our blogs – the tools, templates, processes - all those things that can help streamline your project management. But there’s another side to this trait that we haven’t really touched on.
What actually drives efficiency? You’re probably thinking motivation and you’d be right. Except that when motivation runs out (and there will be times when it will) there’s something else that has your back.
Good habits . When particular tasks or actions are practiced over and over again, you not only create a routine – you become really good at them. So what habits make some Marketing Project Managers great at what they do? We found that these 9 ingrained habits were a commonality among them.
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09 Aug 2020Blog postHow to successfully implement creative project management software So you’ve finally selected your project management software and you can’t wait to roll it out to your wider team. When implementing your project management software, it’s crucial to ensure that you adopt the best strategy and involve the right stakeholders.
Drawing on years of industry experience and feedback, we’ve put together admation’s top tips for getting the most out of your new project management software.
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23 Jun 2020Blog postUnderstanding the cost of endless design revisions and how to reduce them? Design revisions are a critical part of your design process. They're the single most reliable way for clients and creatives to get on the same page and ensure that the client gets a final product that they love.
However, when creatives have to fight their way through an endless stream of revision requests, they wind up demoralized, behind schedule, and frustrated with the client. Meanwhile, the client is frustrated that the creatives aren't giving them the project they originally asked for.
Keep everyone happy and get design revisions under control. Here's why you may be having issues with design revision and a few solutions to counteract the problem.
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16 Jun 2020Blog postThe benefits of staying on top of marketing compliance Marketing compliance might not be as exciting as creative work but it’s definitely reassuring to know that you’re safeguarding your brand from non-compliance issues. After all, the risks of not complying with regulations and protocols can be costly for your business in many different ways
Risks of marketing projects not been compliant:
Expensive fines for breaching external marketing compliance regulation
Loss of brand trust and reputation for misleading messaging
Decrease in sales as a flow on effect
Less connection with audiences with inconsistent branding and messaging
Loss of time and money having to deal with non-compliance issues
No accountability for errors due to no audit trail of marketing work
High staff turnover or low morale due to poor reputation/work culture
Overall marketing efforts are compromised
Profitability of brand is negatively impacted
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04 Feb 2020Blog postRisks and Rewards of the In-House Marketing Management In 2018, the Association for National Advertisers reported that 78% of their members have an in-house marketing team. That is a dramatic increase from their 2013 number of 58%, which was up 16 percentage points from their survey results in 2008. These numbers outline a significant trend: most brands are shifting management of marketing projects in-house.
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11 Nov 2019Blog postAFL Marketing to kick goals with Admation Whether you call it Australian Football, “Aussie Rules” or simply AFL – the Australian Football League (AFL) is one of the most powerful sporting brands in Australia. With over 1.5 million Aussies playing the game and attendance figures continuing to skyrocket, the AFL is the envy of rival sporting codes.
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02 Oct 2019Blog postIs your marketing project management software comprehensive enough? The 2019 Inhouse Creative Industry Report by Boss and Cella has unearthed some interesting results this year. The report surveyed 425 leaders in both creative teams and inhouse agencies to find where efficiencies and challenges loom across the industry.
To understand the magnitude of content production today, the report provides a section outlining project turnover according to team size.
For example, last year 25% of teams comprised of more than 50 people churned out between 2,000 and 2,999 projects. In a Goliath effort, 21% of teams with 30-50 people completed somewhere between 3,000 and 3,999 projects. Medium sized teams of 11-30 people were hardly twiddling their thumbs, with 31% producing between 1,000 and 1,999 projects.
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17 Sep 2019Blog post5 ways to solve your marketing compliance issues Marketing compliance never gets old if you’re talking in terms of its importance. It can get old very fast, though, if you don’t keep pace with regulatory changes that affect your industry. And with so many channels to manage, marketing teams really need to know their legal requirements especially in tightly regulated industries such as legal, finance and healthcare (to name a few). Be sure to read our blog on the risks of letting your marketing compliance slip .
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20 Aug 2019Blog postThe Just Group selects admation to streamline digital production The Just Group oversees a portfolio of seven brands which includes Just Jeans, Jacqui E, Jay Jays, Portmans, Peter Alexander, Dotti and Smiggle. Withsuch a vast portfolio to manage, the business’s in-house digital team produces a high volume of marketing content. This content includes eDMs, web copy and social media posts.
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09 Jul 2019Blog postBlitz the tender process with agency project management software Martech is huge business these days as more creative teams and marketers turn to technology to streamline their marketing project processes and workflow. In particular, the ‘project management software’ category continues to experience strong growth. According to the In-house Creative Industry Report 2019 , 82% of respondents said they were using a project management system to manage their projects. Depending on the system and its inbuilt features, users have the ability to manage everything from briefing through to resourcing and approvals. So what does this have to do with tendering for marketing contracts?
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12 Jun 2019Blog postIs your marketing technology making you inefficient? Utilised in the right way, Martech has the ability to improve marketing productivity and turnaround times exponentially. The problem? Marketers are adopting so many tools that the very benefits Martech claims to offer are being impeded by having to manage multiple platforms. Is marketing technology helping your team?
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08 Apr 2019Blog post5 ways admation approval workflow software helps manage marketing compliance Have you ever experienced that sheer panic when you realise Legal or Compliance hasn’t approved a campaign that’s gone live? If so, you wouldn’t be alone. But when there’s a breakdown in your approval workflow process, you leave your brand wide open to marketing compliance issues.
To recap, what is marketing compliance ?
In a nutshell, brands are beholden to both internal and external marketing compliance:
Internal marketing compliance is the set of rules and regulations that a business creates to manage its own branding such as logos, fonts, colours and messaging.
External marketing compliance relates to the governance of brands overseen by industry and consumer regulatory bodies.
The risks of marketing compliance can be costly to brands both in terms of their reputation and bottom line. So what’s the best way forward to mitigate non-compliance issues?
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22 Feb 2019Blog postBest Practices for Starting a Successful Marketing Project Creative marketing projects. They can go so right. And so wrong. You probably know that feeling of waking at 4am wondering if you’ll ever make that deadline. So how do you mitigate the risks, even turn it around?
There are many elements that contribute to the success of a project. How you start a project, though, probably says a lot about how you’ll finish it. With this, here are our best practices for starting a marketing project on the right foot.
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13 Feb 2019Blog postClient Win – News Corp Australia selects admation for its approval workflow management We’re very pleased to announce that News Corp Australia has come on board with admation to streamline their approval workflow.
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28 Jan 2019Blog postSupercharge Team Collaboration To Enhance Your Creative Projects In a Stanford University study published a few years back, researchers found that collaboration fosters motivation and transforms “work into play”. In other words, collaboration has the ability to create a dynamic environment where people can cross-pollenate and create, a space known to inspire great ideas and work. Still, many teams collaborating on creative projects are caught up in a groundhog day of outdated attitudes, approval workflow processes and tools.
So how do you inspire your team to collaborate in way that is both gratifying for them and productive for your projects?
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03 Jul 2018Blog postMarketing Project Challenges: Managing Your Marketing Approval Workflow The marketing approval workflow process relates to the full cycle of creating marketing content, from briefing in a creative project to gathering feedback on artwork to final approval. With the success of marketing campaigns hinging on the quality and timeliness of projects, an effective approval workflow process is critical to the output of marketing content.
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11 Jun 2018Blog postMake the Adoption of a New Approval Workflow Process Easier & Improve Your Marketing Team Getting approvals across the line isn’t always a simple feat. In fact, approval delays remain a key challenge for marketing teams when it comes to producing content. We recently talked about how to improve and refining your approval workflow to ensure that you’re maximising your marketing time and resources. The next step is implementing the new marketing process and achieving uptake. Given that people are typically creatures of habit and don’t like to invite change, how do you make the experience easier?
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06 Jun 2018Blog postImprove your Marketing Output by Nailing your Creative Briefs with admation There are many important factors that lend to creating great marketing content. Brilliant ideas are the bedrock of memorable campaigns, but you also need amazing talent to bring your ideas to fruition. Less glamorous, yet no less important, is implementing an effective approval workflow process to ensure that your marketing output meets your objectives. A critical component of this process is the humble brief. Read blog post
15 May 2018Blog post4 strategies to improve your marketing team's efficiency You’ve done the preliminary work in getting the right people onboard, so now your creative team should be operating like a well-oiled machine. Right? Well, not exactly. Even if you’ve got the best people on the job, they still need to be supported by effective processes, an organised project framework, transparent communications and schedules that allow them to be at their creative best. Here are four strategies that will enhance your team’s performance:
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