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12 Jan 2021Blog postFive Trends For Marketing Project Management in 2021 The start of any year is a great time to get on the front foot and look at the processes and tools you have in place to streamline your marketing projects for the year to come. While many of us may be a bit more cautious about what trends we prepare for, thanks to the volatility of 2020, at we now have a better idea of what to expect.
2020 has completely changed the landscape of the modern working environment, with up to 60% of Australian workers now preferring to work from home , or have a work and office home split. Last year may have seen marketing teams implement rushed systems for remote working, but this year will be the time to hone in on them, making operations and project management even more streamlined. Businesses who take the time to actually look at what processes they have in place and improve them will ultimately receive the biggest benefits. Read blog post
16 Dec 2020Blog postMarketing Operations Trends and Planning for 2021 2020 has been a tough year for businesses globally. The Covid-19 pandemic and the lockdowns and economic downturn that followed has wreaked havoc in many markets with some businesses struggling to survive. For instance, in the US alone, nearly 163,700 businesses closed since 1 March, with over 90,000 closed permanently.
This means that now, more than ever, effective marketing is paramount if businesses want to be successful. Marketing operations stand central to the efficiency of a businesses marketing activities. It will therefore have to adapt to the changing marketing landscape in the wake of the pandemic. Read blog post
09 Dec 2020Blog postCut costs for your business by streamlining your marketing process The marketing world is competitive and the margins are often tight. There are very few organisations – large or small – that can afford to bleed money due to poor processes.
It is important to streamline the entire marketing process as much as possible so that your marketing projects are not getting mired in endless revisions, stuck in approval stages, delayed by unresponsive stakeholders or landing you in trouble. If your operations aren’t compliant or in line with industry legislation, the consequences can be costly – but are also avoidable.
The team at admation feel your pain, so we have put together some practical tips to help you gain more efficiencies in your operations. This resource will help you save money, allow you to take on more projects and reduce your stress levels overall. So bookmark this one!
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30 Nov 2020Blog posta2 Milk Company replaces manual processes with admation's managed marketing approval software The a2 Milk Company is an ASX and NZX-listed business with products across Australia, New Zealand, Greater China, the US, and building into markets in Hong Kong, Singapore and Vietnam. With strong recognition in their home market of Australia and a growing presence overseas, brand awareness and meeting market demand are high on the a2 priority list.
Earlier this year, the a2 Milk Com pany engaged with admation to help implement a better system for managing their brand workflows. They were looking for a way to replace the manual processing of artwork as well as streamline their packaging approvals.
Admation worked with a2 staff across Australia, New Zealand, Greater China, and the United States to implement an effective marketing approval process for their goals, all while operating across international lines in the middle of a pandemic. Here’s how we did it.
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18 Nov 2020Blog postWorkflow and approvals: how you can streamline and speed up the process Put simply, in most business settings, marketing assets and campaigns will need to be reviewed and ultimately approved by various stakeholders at some stage. That’s just the way of the land, but how smooth you decide to make the process is entirely up to you. This can be as simple as a management seal of approval all the way up to multi-department checks that often end up being time-consuming and counter-intuitive, especially when it comes to nimble and agile digital marketing.
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04 Nov 2020Blog postDeliver Marketing Campaigns Faster with Workflow Management Software In today’s digital world, marketing teams are under the pump more than they have ever been before. The average marketer is producing 75% more content than they were this time last year while also trying to juggle an average of 6 social media sites at once. Add marketing campaigns, projects, and people management to the mix and it’s no wonder that marketers are feeling stretched for time when it comes to meeting their deadlines.
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05 Oct 2020Blog post9 habits of highly successful Marketing Project Managers We talk a lot about efficiency in our blogs – the tools, templates, processes - all those things that can help streamline your project management. But there’s another side to this trait that we haven’t really touched on.
What actually drives efficiency? You’re probably thinking motivation and you’d be right. Except that when motivation runs out (and there will be times when it will) there’s something else that has your back.
Good habits . When particular tasks or actions are practiced over and over again, you not only create a routine – you become really good at them. So what habits make some Marketing Project Managers great at what they do? We found that these 9 ingrained habits were a commonality among them.
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23 Jul 2020Blog postMarketing Compliance – 6 tips to thrive in highly regulated industries Marketing compliance. Two words that can literally send you into a tailspin especially as a marketer working in heavily regulated industries such as Finance, Healthcare, Pharmaceuticals, Insurance, and Alcohol and Tobacco. With multiple channels to manage, regulations changing at the speed of light and the risk of personal data being erroneously shared, the task of balancing the creative with rigid protocols seems like an impossible dream.
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03 Jun 2020Blog postTourism Australia ventures out with admation for streamlined project approvals Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events dedicated to making Australia one of the most sought-after destinations in the world. The organisation is active in 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.
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07 Apr 2020Blog postAdmation features helping remote teams manage marketing projects None of us could have foreseen the circumstances that forced many businesses to transition to remote work overnight. To be honest, if it weren’t for the cloud-based tools we were already using, we might have struggled to switch to a remote-based business. We’re hearing much the same from our clients, many of whom are really seeing the benefits of our admationproject management software now that their teams are scattered throughout individual home offices.
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23 Mar 2020Blog postAutomaton transitions from office- to work-based business in one day In view of the Covid-19 pandemic, we recently made a decision to trial a company ‘remote workday’. We were keen to see how we performed as a business in the event that we temporarily closed our office doors to protect our staff’s wellbeing.
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09 Jan 2020Blog postKick off the new year on a high note: reviewing your marketing workflow New Year’s resolutions aren’t for everyone (so I’m thinking that marathon run can wait!) Still there’s something about kicking off a new year that brings forth a sense of wanting to start afresh. Are there things that you can do to improve on last year’s marketing efforts?
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24 Nov 2019Blog postTop Tips for Making the Switch to In-House Marketing Management If you are looking to leave agency marketing behind and build an in-house team, you are not alone. Big-name brands like Sprint and Netflix have internalised their marketing projects and the benefits are clear. You have more control over your branding, a better connection to your customers, and a dedicated team of brand experts working on your creative content.
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21 Oct 2019Blog postClient Win - CUA selects admation Credit Union Australia (CUA) are the largest credit union in the country, offering financial, health and insurance solutions to over 500,000 customers. With over 50 branches located across Australia, CUA are committed to helping enrich the lives of their customers through delivering better-value banking.
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23 Sep 2019Blog postClient Win – Havaianas select admation to manage marketing projects
Originating from Brazil, Havaianas is a global brand known for its innovative sandals. The original design was inspired by the Japanese zori sandal and was patented back in 1966. The brand became a household name back in 2000 when the Havaianas flip flop became a popular trend. In Australia today, the brand is known for its range of cool and colourful “thongs”.
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06 Aug 2019Blog postadmation’s marketing resource management software helps ease resource burnout It’s reported that between 5 to 7 per cent of the workforce are affected by burnout due to changes in the work environment.
According to an ABC article on burnout , “all three experts identified several changes in the way we work that may be increasing burnout — shrinking job stability, mounting workloads, fewer resources to tackle that workload, an erosion of work-life balance, and so on.
In our previous blog How to avoid burnout in a creative ad agency we provided an overview of burnout and what the individual and ad agency can do to combat the problem. This week we want to expand upon the point of marketing resource management software and how it can help creative teams feel more in control of their projects and workloads. We created admation with many inbuilt features to do exactly that.
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24 Jul 2019Blog postHow to avoid burnout in a creative ad agency With increasing pressure to create standout campaigns with tighter turnarounds and always having to be “on”, working in an ad agency can be high-octane. Creatives need to have some measures in place to ensure they take care of their health.
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17 Jul 2019Blog postClient Win: Defence Force Recruiting guaranteed security with admation project management software Earlier this year, VMLY&R won the Defence Force Recruiting (DFR) account . The agency is now responsible for all of DFR’s creative communications and digital services. A specific tender requirement set out by DFR was that the successful agency had to have a project management solution implemented that enabled all data to be stored on a server in Australia
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02 Jul 2019Blog postSoftware Suggest awards admation with Best Value & Trending Software The Software Suggest Recognition Awards 2019 recently awarded admation with two gongs for Best Value Software and Trending Software . It’s always nice to have our project management software recognised in the industry as it shines a light on the hard work we do and the value we offer our customers.
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15 Jan 2019Blog postTop marketing and advertising trends for 2019 In a rapidly-changing marketplace, it stands to reason that industry professionals are keen to stay abreast of new trends. So keen in fact that mid-way through last year marketers were already asking what’s in store for 2019. While it’s difficult to accurately predict what’s going to happen in any year, trends usually spring from the cumulative effect of something working away in the background until enough people sit up and take notice. With this we kick off our top marketing and advertising trends for 2019 and, admittedly, the first one is hardly surprising.
Read blog post17 Dec 2018Blog postWrapping up 2018! As 2018 wraps up, we hope it’s been a productive year for you. Let’s take a look at the year in review to see how it stacked up for the marketing and advertising industry.
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10 Oct 2018Blog postYoui Insurance selects admation to streamline its marketing projects Youi Insurance has nominated admation as its preferred marketing project and resource management software. We’re very excited about this new relationship and look forward to adding value to Youi’s marketing content production.
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