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09 Dec 2020Blog postCut costs for your business by streamlining your marketing process The marketing world is competitive and the margins are often tight. There are very few organisations – large or small – that can afford to bleed money due to poor processes.
It is important to streamline the entire marketing process as much as possible so that your marketing projects are not getting mired in endless revisions, stuck in approval stages, delayed by unresponsive stakeholders or landing you in trouble. If your operations aren’t compliant or in line with industry legislation, the consequences can be costly – but are also avoidable.
The team at admation feel your pain, so we have put together some practical tips to help you gain more efficiencies in your operations. This resource will help you save money, allow you to take on more projects and reduce your stress levels overall. So bookmark this one!
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30 Nov 2020Blog posta2 Milk Company replaces manual processes with admation's managed marketing approval software The a2 Milk Company is an ASX and NZX-listed business with products across Australia, New Zealand, Greater China, the US, and building into markets in Hong Kong, Singapore and Vietnam. With strong recognition in their home market of Australia and a growing presence overseas, brand awareness and meeting market demand are high on the a2 priority list.
Earlier this year, the a2 Milk Com pany engaged with admation to help implement a better system for managing their brand workflows. They were looking for a way to replace the manual processing of artwork as well as streamline their packaging approvals.
Admation worked with a2 staff across Australia, New Zealand, Greater China, and the United States to implement an effective marketing approval process for their goals, all while operating across international lines in the middle of a pandemic. Here’s how we did it.
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23 Nov 2020Blog postWhy you need online proofing software and how you can get the most benefits out of it No matter how busy you get in the marketing game, everything needs to be checked over for quality assurance and accuracy. It is totally essential to proof every asset in your campaign, as errors can prove to be extremely costly.
Not only do you stand to lose clients if their campaign has errors in it, but your brand can be damaged to the point of no return and in some cases, you could be liable for legal action if errors are defamatory.
So running a fresh set of eyes on all facets of your project is essential to make sure that everything is spot on. Unfortunately, two things that run in short supply in marketing companies are time and resources.
That shouldn't mean that proofing should be put on the backburner though, and there are solutions that can make the process simpler, streamlined, and ultimately more accurate. Online proofing software has come ahead in leaps and bounds in recent years and we will show you why it is a tool you cannot do without.
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19 Aug 2020Blog postAdmation's approval checklists to manage marketing compliance As marketers, each day you are managing an increasing number of creative projects - digital, print and video, as well as a range of content including e-books, whitepapers and blog articles. It is not uncommon for each project type to have a different set of requirements that need to be met for approval and marketing compliance .
One of the most common marketing challenges our clients' experience is staying on top of these requirements throughout the marketing approval process, and ensuring they comply with corporate governance and industry regulations. As a result, your marketing compliance can be compromised. Read blog post
31 Jul 2020Blog postTrack document changes or online markups? Over dinner with a friend last week, I was extolling the benefits of Scrivener for managing long-form writing projects. My friend is writing a non-fiction book and I thought my positive review of the platform might sway her to try it. She was almost in, then she furrowed her brow and asked, “Does it have Track Changes?”
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23 Jun 2020Blog postUnderstanding the cost of endless design revisions and how to reduce them? Design revisions are a critical part of your design process. They're the single most reliable way for clients and creatives to get on the same page and ensure that the client gets a final product that they love.
However, when creatives have to fight their way through an endless stream of revision requests, they wind up demoralized, behind schedule, and frustrated with the client. Meanwhile, the client is frustrated that the creatives aren't giving them the project they originally asked for.
Keep everyone happy and get design revisions under control. Here's why you may be having issues with design revision and a few solutions to counteract the problem.
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19 May 2020Blog postManaging creative processes effectively: it’s an art The success of your projects doesn't just come down to creatives, clients, or products. It depends on effective process management, which is an art and a science in its own right.
A critical aspect of your creative processes is managing creative requests. If you don't have a clear process for receiving project requests in place, both sides will be frustrated and confused and projects will run behind schedule.
Here are some tips on how you can improve your process for handling project briefs and creative requests, for clients and creatives alike.
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01 May 2019Blog postA business case for marketing approval workflow software In the past few years, brands have finally begun to grasp the benefits of using approval workflow software to streamline their content production. Nevertheless, the Content Marketing Institute (CMI) found that only 48 per cent of Australian marketers delivered consistent content in 2018 compared to 60 per cent the previous year. While the decrease can be attributed to a range of factors, too many marketers are still tackling the daily grind of managing projects, resources, approvals and brand assets with outdated tools.
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08 Apr 2019Blog post5 ways admation approval workflow software helps manage marketing compliance Have you ever experienced that sheer panic when you realise Legal or Compliance hasn’t approved a campaign that’s gone live? If so, you wouldn’t be alone. But when there’s a breakdown in your approval workflow process, you leave your brand wide open to marketing compliance issues.
To recap, what is marketing compliance ?
In a nutshell, brands are beholden to both internal and external marketing compliance:
Internal marketing compliance is the set of rules and regulations that a business creates to manage its own branding such as logos, fonts, colours and messaging.
External marketing compliance relates to the governance of brands overseen by industry and consumer regulatory bodies.
The risks of marketing compliance can be costly to brands both in terms of their reputation and bottom line. So what’s the best way forward to mitigate non-compliance issues?
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04 Apr 2019Blog postMeet admation’s new Full Screen Approval feature! At admation, we genuinely care about the user experience so we’re always creating new ways for our clients to better manage their creatives projects.
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18 Mar 2019Blog post5 Critical Errors To Avoid When Selecting Approval Workflow Software Efficiency experts are seven times more likely to use a digital tool to manage their marketing projects. And while approval workflow software is offering brands and ad agencies greater control and transparency over their approval process, buyers are not necessarily choosing the right tool to streamline the production cycle.
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12 Mar 2019Blog postCapitalise on surging video trends with admation’s video markup It’s predicted that in 2019, 80 per cent of the online content we engage with will be video-based. So why is video outperforming other types of content?
For starters, video is more accessible for viewers as it utilises the two top senses: sight and hearing. We also process video content exponentially faster than written content. That’s 60,000 times faster if reports are accurate. Subsequently, marketers are finding it easier to illicit an emotional response and build trust through video content.
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28 Jan 2019Blog postSupercharge Team Collaboration To Enhance Your Creative Projects In a Stanford University study published a few years back, researchers found that collaboration fosters motivation and transforms “work into play”. In other words, collaboration has the ability to create a dynamic environment where people can cross-pollenate and create, a space known to inspire great ideas and work. Still, many teams collaborating on creative projects are caught up in a groundhog day of outdated attitudes, approval workflow processes and tools.
So how do you inspire your team to collaborate in way that is both gratifying for them and productive for your projects?
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23 Oct 2018Blog postProject Management Hacks #1: Call the shots on your approval workflow Question: I’m a project manager who works with a great studio team on a range of marketing projects. The problem is that, while we work like a well-oiled machine, it’s tricky managing the approval process outside of the team. We often have too many stakeholders providing feedback on projects and it’s almost impossible to keep up with the daily onslaught of emails. Our designer is forever making late changes because someone didn’t agree with the previous feedback and, in the end, approval rounds just blend into each other. Our deadlines are really taking a beating. The team is frustrated and, just quietly, eating too much sugar. Help! Weary PM
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17 Oct 2018Blog postClient Win - nib selects admation to help manage its marketing approval workflow
nib, an Australian health insurer, selected admation as its preferred approval workflow software. We’re thrilled about this new client relationship and look forward to helping nib streamline its marketing content production.
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02 Aug 2018Blog postManaging your Marketing Approval Workflow: The Email Trap A quick Google search reveals that even a decade ago we were lamenting the daily grind of checking work emails. Fast track to 2018 and workers are spending more time than ever dealing with cluttered inboxes. And while studies have proven that checking emails less regularly alleviates stress, over 60% of marketers are still spending more than three hours a day in email.
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03 Jul 2018Blog postMarketing Project Challenges: Managing Your Marketing Approval Workflow The marketing approval workflow process relates to the full cycle of creating marketing content, from briefing in a creative project to gathering feedback on artwork to final approval. With the success of marketing campaigns hinging on the quality and timeliness of projects, an effective approval workflow process is critical to the output of marketing content.
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11 Jun 2018Blog postMake the Adoption of a New Approval Workflow Process Easier & Improve Your Marketing Team Getting approvals across the line isn’t always a simple feat. In fact, approval delays remain a key challenge for marketing teams when it comes to producing content. We recently talked about how to improve and refining your approval workflow to ensure that you’re maximising your marketing time and resources. The next step is implementing the new marketing process and achieving uptake. Given that people are typically creatures of habit and don’t like to invite change, how do you make the experience easier?
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21 May 2018Blog postIdentifying and Fixing Bottlenecks in your Marketing Approval Workflow Process Everybody wants to achieve more, but in reality marketers are still not hitting the mark when it comes to producing more content. And while it looks like a simple case of not enough hours (or resources) in the day, the issue often has more to do with how marketers are managing their approval workflow.
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07 May 2018Blog postBest Practices Session 8: How to provide feedback in Marketing Approval Workflow The role of feedback is a critical phase in approval workflow because it guides creative projects to their end goals. We’re familiar with why feedback is important, but let’s go one step further again: it’s actually the right feedback that produces quality campaigns with an effective brand message.
Perhaps you’ve been on the receiving end when feedback wasn’t terribly useful, and caused more problems than it solved. Now you’re in the hot seat, so how do you avoid the pitfalls of communicating feedback?
Here are our Best Practices on how to provide timely and effective approval workflow feedback, which we believe will set your marketing team in good stead.
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03 May 2018Blog postTips on Refining Your Marketing Content Approval Process This year, marketers plan to ramp up their marketing output to maintain a competitive edge. But even so, the area of content creation remains a challenge for many.
According to Curata , one of the top five content marketing challenges for B2B marketers is “producing content consistently”. The fact that only 30% of marketers believe their content marketing is successful might also say somethin g about their challenges at an operational level.
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24 Apr 2018Blog post4 Costly Mistakes You Can Avoid with Approval Workflow Software Advice on how to improve your marketing approval processes exists for very good reason. The bottom line, to excuse the pun, is to save your business money. Whether you like it or not, persistent errors in your approval workflow will financially impact your business on a number of levels.
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