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23 Nov 2020Blog postWhy you need online proofing software and how you can get the most benefits out of it No matter how busy you get in the marketing game, everything needs to be checked over for quality assurance and accuracy. It is totally essential to proof every asset in your campaign, as errors can prove to be extremely costly.
Not only do you stand to lose clients if their campaign has errors in it, but your brand can be damaged to the point of no return and in some cases, you could be liable for legal action if errors are defamatory.
So running a fresh set of eyes on all facets of your project is essential to make sure that everything is spot on. Unfortunately, two things that run in short supply in marketing companies are time and resources.
That shouldn't mean that proofing should be put on the backburner though, and there are solutions that can make the process simpler, streamlined, and ultimately more accurate. Online proofing software has come ahead in leaps and bounds in recent years and we will show you why it is a tool you cannot do without.
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18 Nov 2020Blog postWorkflow and approvals: how you can streamline and speed up the process Put simply, in most business settings, marketing assets and campaigns will need to be reviewed and ultimately approved by various stakeholders at some stage. That’s just the way of the land, but how smooth you decide to make the process is entirely up to you. This can be as simple as a management seal of approval all the way up to multi-department checks that often end up being time-consuming and counter-intuitive, especially when it comes to nimble and agile digital marketing.
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19 Aug 2020Blog postAdmation's approval checklists to manage marketing compliance As marketers, each day you are managing an increasing number of creative projects - digital, print and video, as well as a range of content including e-books, whitepapers and blog articles. It is not uncommon for each project type to have a different set of requirements that need to be met for approval and marketing compliance .
One of the most common marketing challenges our clients' experience is staying on top of these requirements throughout the marketing approval process, and ensuring they comply with corporate governance and industry regulations. As a result, your marketing compliance can be compromised. Read blog post
06 Aug 2020Blog post5 admation features to help agency client service manage projects remotely As many businesses across the world continue to work remotely, it is important to continue to review processes and the tools been used to deliver projects. Over the next month, we will review the some key ad mation features and look at how they help different teams manage projects, clients and resources while working remotely. Let's kick things off with ad agency client service.
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31 Jul 2020Blog postTrack document changes or online markups? Over dinner with a friend last week, I was extolling the benefits of Scrivener for managing long-form writing projects. My friend is writing a non-fiction book and I thought my positive review of the platform might sway her to try it. She was almost in, then she furrowed her brow and asked, “Does it have Track Changes?”
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23 Jun 2020Blog postUnderstanding the cost of endless design revisions and how to reduce them? Design revisions are a critical part of your design process. They're the single most reliable way for clients and creatives to get on the same page and ensure that the client gets a final product that they love.
However, when creatives have to fight their way through an endless stream of revision requests, they wind up demoralized, behind schedule, and frustrated with the client. Meanwhile, the client is frustrated that the creatives aren't giving them the project they originally asked for.
Keep everyone happy and get design revisions under control. Here's why you may be having issues with design revision and a few solutions to counteract the problem.
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16 Jun 2020Blog postThe benefits of staying on top of marketing compliance Marketing compliance might not be as exciting as creative work but it’s definitely reassuring to know that you’re safeguarding your brand from non-compliance issues. After all, the risks of not complying with regulations and protocols can be costly for your business in many different ways
Risks of marketing projects not been compliant:
Expensive fines for breaching external marketing compliance regulation
Loss of brand trust and reputation for misleading messaging
Decrease in sales as a flow on effect
Less connection with audiences with inconsistent branding and messaging
Loss of time and money having to deal with non-compliance issues
No accountability for errors due to no audit trail of marketing work
High staff turnover or low morale due to poor reputation/work culture
Overall marketing efforts are compromised
Profitability of brand is negatively impacted
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03 Jun 2020Blog postTourism Australia ventures out with admation for streamlined project approvals Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events dedicated to making Australia one of the most sought-after destinations in the world. The organisation is active in 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.
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19 May 2020Blog postManaging creative processes effectively: it’s an art The success of your projects doesn't just come down to creatives, clients, or products. It depends on effective process management, which is an art and a science in its own right.
A critical aspect of your creative processes is managing creative requests. If you don't have a clear process for receiving project requests in place, both sides will be frustrated and confused and projects will run behind schedule.
Here are some tips on how you can improve your process for handling project briefs and creative requests, for clients and creatives alike.
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06 May 2020Blog postMarketing approvals - what is the real cost? Budgeting can blindside even the best of us. Take an artist for example. It’s easy to calculate the cost of the tools necessary to create an art piece, but it’s far more difficult to account for the time and energy that goes into creating it. In fact, the latter is easily overlooked.
Producing marketing collateral is not dissimilar. It’s easy to see the straight-up costs like production and media on your project, but what about the “blind” costs that are pushing your budget into the red?
Costs that are generally overlooked are incurred during the marketing approval process, which means your current process might be costing you more time and resources than you think. You will be surprised, possibly even shocked…
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03 Mar 2020Blog postIs it time to review your marketing approval process? Budgets are tight, workloads have increased, there’s a freeze on new recruitment and now there’s more marketing collateral to output than ever before. At last management has recognised there’s a need to implement a solution to assist the team in managing the marketing approval process. You’ve been assigned the task of sourcing and recommending a solution. But where do you start?
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16 Dec 2019Blog post2019 in review: admation wins big clients, with efficiency its focus This year’s hard-earned work has paid off for admation as it successfully brought on a range of new clients in 2019. Find out why brands and ad agencies are implementing admation and discover a few of its great new features.
It has been a busy year and we’re proud to say that we started and finished 2019 on a really strong note. This year we brought on some major clients who are now experiencing the benefits of switching from traditional/ineffective tools to ad mation project management software. We’ve also continued to evolve our software to enhance its useability and efficiency to ensure our users are getting the best possible support when managing their creative projects.
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13 Oct 2019Blog postUnderstanding Marketing Approval Workflow There are many challenges involved in the creation of marketing collateral (briefs, quotes, estimates, and print and digital media). Marketers need to liaise with creatives, collaborate with numerous stakeholders, and manage final marketing approval and assets throughout the review process. Working efficiently is vital to meeting launch deadlines and budget targets. A clunky review process or workflow can have serious ramifications on the overall delivery of your campaigns.
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01 May 2019Blog postA business case for marketing approval workflow software In the past few years, brands have finally begun to grasp the benefits of using approval workflow software to streamline their content production. Nevertheless, the Content Marketing Institute (CMI) found that only 48 per cent of Australian marketers delivered consistent content in 2018 compared to 60 per cent the previous year. While the decrease can be attributed to a range of factors, too many marketers are still tackling the daily grind of managing projects, resources, approvals and brand assets with outdated tools.
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08 Apr 2019Blog post5 ways admation approval workflow software helps manage marketing compliance Have you ever experienced that sheer panic when you realise Legal or Compliance hasn’t approved a campaign that’s gone live? If so, you wouldn’t be alone. But when there’s a breakdown in your approval workflow process, you leave your brand wide open to marketing compliance issues.
To recap, what is marketing compliance ?
In a nutshell, brands are beholden to both internal and external marketing compliance:
Internal marketing compliance is the set of rules and regulations that a business creates to manage its own branding such as logos, fonts, colours and messaging.
External marketing compliance relates to the governance of brands overseen by industry and consumer regulatory bodies.
The risks of marketing compliance can be costly to brands both in terms of their reputation and bottom line. So what’s the best way forward to mitigate non-compliance issues?
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04 Apr 2019Blog postMeet admation’s new Full Screen Approval feature! At admation, we genuinely care about the user experience so we’re always creating new ways for our clients to better manage their creatives projects.
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18 Mar 2019Blog post5 Critical Errors To Avoid When Selecting Approval Workflow Software Efficiency experts are seven times more likely to use a digital tool to manage their marketing projects. And while approval workflow software is offering brands and ad agencies greater control and transparency over their approval process, buyers are not necessarily choosing the right tool to streamline the production cycle.
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12 Mar 2019Blog postCapitalise on surging video trends with admation’s video markup It’s predicted that in 2019, 80 per cent of the online content we engage with will be video-based. So why is video outperforming other types of content?
For starters, video is more accessible for viewers as it utilises the two top senses: sight and hearing. We also process video content exponentially faster than written content. That’s 60,000 times faster if reports are accurate. Subsequently, marketers are finding it easier to illicit an emotional response and build trust through video content.
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05 Feb 2019Blog postWishing for More Time to Be Creative. More Time to Binge on Netflix The Dilemma and The Fix Series - Part 5
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23 Oct 2018Blog postProject Management Hacks #1: Call the shots on your approval workflow Question: I’m a project manager who works with a great studio team on a range of marketing projects. The problem is that, while we work like a well-oiled machine, it’s tricky managing the approval process outside of the team. We often have too many stakeholders providing feedback on projects and it’s almost impossible to keep up with the daily onslaught of emails. Our designer is forever making late changes because someone didn’t agree with the previous feedback and, in the end, approval rounds just blend into each other. Our deadlines are really taking a beating. The team is frustrated and, just quietly, eating too much sugar. Help! Weary PM
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02 Oct 2018Blog postEmail approvals: an ancient practice akin to the horse and cart? As a freelance copywriter, I write articles about best practices and tips for better managing creative projects. I’m a bit of an efficiency nerd, so I genuinely get a kick out of brainstorming, ‘how can we do this better?’ While Google is my go to for research, I draw inspiration from my in-house studio role as a copywriter and editor in trade publishing. That means I get to experience it too - the good, the bad and, sometimes, the ugly.
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12 Sep 2018Blog postProtect your global brand with marketing approval workflow software You know that moment, when great branding stops you in your tracks and makes you take notice. It’s clever, maybe funny, aesthetically beautiful or stark. But always memorable. If a business then delivers on what its promises, branding has the ability to foster intimate relationships, and turn consumers into long-term customers. It’s little wonder that global brands spend so much money on their marketing efforts.
Nonetheless, it only takes a few inconsistent applications of brand assets and/or communications for a business to appear unprofessional, even unreliable if the issue persists. So how do global businesses succeed in keeping their branding consistent across their global offices?
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