Browse by
Approval Workflow Software Admation Resource Management Software Online Proofing Marketing Compliance Marketing Industry Trends In-House Studios Project Management Software Managing Marketing Projects Marketing Teams Managing Resources Project Briefing Marketing Approvals Marketing Project Management Task & Time Management Digital Asset Management Ad Agency Project Management Software Production Teams Collaboration Marketing Resource Management Remote Working Ad Agencies Creative Project Managment
09 Nov 2020Blog postCommon issues with managing marketing campaigns with spreadsheets Are you still using a spreadsheet program like Excel or Google Sheets to manage your marketing resources? Are those projects not running as smoothly as you’d like?
While spreadsheets can be incredibly useful for individual project management when it comes to management on the grander scale, they fall short. As business and technology has adapted, so too has the complex nature of project management. Which is why it’s best to utilise spreadsheets for what they were designed to do and instead use a more robust and feature-driven marketing project management software.
Read blog post
17 Sep 2020Blog postManagement stay on top of projects and remote teams with admation. Managing multiple teams or heading up an agency or marketing department is a complex task. Being responsible for a number of staff, managing budgets, and overseeing the overall quality of work is no easy feat. One of the greatest challenges of these roles is project transparency. Knowing exactly where projects are at and what resources are available at any point in time is a key factor to success for agency management.
Pre COVID-19, a typical day for a department or agency manager involved many (some times too many) face-to-face meetings with internal teams, stakeholders and clients. It was here management were able to stay on top of projects, receive status updates, assign tasks , troubleshoot roadblocks and set priorities. These face-to-face meetings were often the easiest way to know whether teams are performing to target and whether projects can and will be delivered on time.
Read blog post
24 Aug 2020Blog post5 ways admation is helping Agency Traffic and Project Managers work remotely. Today, we continue to review ad mation features that assist teams working remotely, with our focus on Agency Traffic and Project Managers.
Regardless of the title, Agency Traffic and Project Managers are ultimately responsible for managing the workflows, resources and budgets of campaigns or marketing projects. Some of their challenges include; a lack of transparency across projects, high revision counts, delayed approvals, tracking and allocating resources and budget blowouts. Without the ability to physically meet with the team or prompt someone in the coffee/breakout room, in many cases these challenges have become greater.
So, lets have a look at five ad mation features that will assist them managing projects and resources remotely and ultimately streamline marketing workflow, ensuring their projects stay on track.
Read blog post
09 Aug 2020Blog postHow to successfully implement creative project management software So you’ve finally selected your project management software and you can’t wait to roll it out to your wider team. When implementing your project management software, it’s crucial to ensure that you adopt the best strategy and involve the right stakeholders.
Drawing on years of industry experience and feedback, we’ve put together admation’s top tips for getting the most out of your new project management software.
Read blog post
06 Aug 2020Blog post5 admation features to help agency client service manage projects remotely As many businesses across the world continue to work remotely, it is important to continue to review processes and the tools been used to deliver projects. Over the next month, we will review the some key ad mation features and look at how they help different teams manage projects, clients and resources while working remotely. Let's kick things off with ad agency client service.
Read blog post
09 Jun 2020Blog postThe cost of not implementing agency management software Still playing with outdated tools?
Have you ever wondered about the impact of using old tools instead of project management software for advertising agencies to manage your creative projects? The simple answer is this: it’s costing your business money. And probably more than you think.
So let’s take a closer look at what’s happening at an operational level and how an efficient tool can really change things up.
Read blog post
18 Mar 2020Blog postAdmation makes SoftwareWorld’s top 10 list for best advertising agency software We were thrilled to hear the news that admation made SoftwareWorld’s top 10 for being the best advertising agency software in 2020.
Read blog post
04 Dec 2019Blog postBest Practices Session 10: Manage Marketing Approvals In our line of business, we spend a lot of time listening to brands and ad agencies tell us about the challenges of managing creative approval workflow . High artwork revision counts, ineffectual processes, marketing non-compliance , missed deadlines and budget issues are just some of the typical issues we hear about. On the other hand, we also get to hear the success stories and what our clients are doing to better manage their creative approval workflow. Drawing from this knowledge, here are our top 5 best practices for managing your marketing approval workflow , for effective marketing.
Read blog post
06 Aug 2019Blog postadmation’s marketing resource management software helps ease resource burnout It’s reported that between 5 to 7 per cent of the workforce are affected by burnout due to changes in the work environment.
According to an ABC article on burnout , “all three experts identified several changes in the way we work that may be increasing burnout — shrinking job stability, mounting workloads, fewer resources to tackle that workload, an erosion of work-life balance, and so on.
In our previous blog How to avoid burnout in a creative ad agency we provided an overview of burnout and what the individual and ad agency can do to combat the problem. This week we want to expand upon the point of marketing resource management software and how it can help creative teams feel more in control of their projects and workloads. We created admation with many inbuilt features to do exactly that.
Read blog post
24 Jul 2019Blog postHow to avoid burnout in a creative ad agency With increasing pressure to create standout campaigns with tighter turnarounds and always having to be “on”, working in an ad agency can be high-octane. Creatives need to have some measures in place to ensure they take care of their health.
Read blog post
09 Jul 2019Blog postBlitz the tender process with agency project management software Martech is huge business these days as more creative teams and marketers turn to technology to streamline their marketing project processes and workflow. In particular, the ‘project management software’ category continues to experience strong growth. According to the In-house Creative Industry Report 2019 , 82% of respondents said they were using a project management system to manage their projects. Depending on the system and its inbuilt features, users have the ability to manage everything from briefing through to resourcing and approvals. So what does this have to do with tendering for marketing contracts?
Read blog post
21 May 2019Blog postYou Don’t Need A Crystal Ball to Better Service Your Ad Agency Clients The Dilemma and The Fix Series - Part 7
The Dilemma: Angela is an Account Manager at a medium sized ad agency. She’s having one of those days where three clients have tuned in on the same wave length and want a status report - pronto! Angela wishes she had crystal ball to tune into her Production Team’s progress. Instead, she’s had to call the office for an update because she’s working remotely. Except that now it’s late afternoon and she hasn’t heard anything, even after two follow ups.
Meanwhile, she needs to send a client’s changes on a campaign to the creative team, but she didn’t save the email. Argghhhh. Now it’s buried somewhere in her inbox. Or trashed. Possibly vanished. Angela is thinking about seeing a medium to contact her long lost email.
Like Angela , is it near impossible to do your job without crystal ball due to a lack of transparency? Finding there are too many miscommunications, missed changes and irate clients? We think we might have the solution for you. Read blog post
05 Feb 2019Blog postWishing for More Time to Be Creative. More Time to Binge on Netflix The Dilemma and The Fix Series - Part 5
Read blog post
11 Dec 2018Blog postTips to consider before selecting a small ad agency If you’re a brand looking to hire a boutique or small ad agency, like any first time relationship it’s important to think carefully about your selection process. To ensure your relationship is a successful one, here’s some questions to think about when selecting a small agency for your marketing projects.
Read blog post
17 Sep 2018Blog postConnect your workflow and finance software for greater ease and agility Software solutions are becoming a critical part of streamlining operations in ad agencies. Still, technology can pose its own challenges. For example, the disconnect between specialised tools is placing more pressure on teams who spend precious creative time moving data across platforms. In today’s technology-driven world, it shouldn’t be this difficult.
Read blog post
24 Jul 2018Blog postBoost ad agency profits with effective project & resource management Running a profitable advertising agency relies on a number of critical factors: great leadership, results-driven marketing, a strong client base and talent who deliver on brilliant ideas. The way you manage creative projects and resources is often overlooked in the bigger picture. Still, they remain vital to your bottom line.
“ Optimizing the utilization rate (the percentage of time spent on billable work) of your employees, essentially creating more productive and efficient team members, will have a major impact on your profits -- especially if you do mostly project-based work. ” Hubspot
Let’s take a look at project management and resource management to understand how important they are to running a proficient and, therefore, profitable ad agency.
Read blog post
06 Jun 2018Blog postImprove your Marketing Output by Nailing your Creative Briefs with admation There are many important factors that lend to creating great marketing content. Brilliant ideas are the bedrock of memorable campaigns, but you also need amazing talent to bring your ideas to fruition. Less glamorous, yet no less important, is implementing an effective approval workflow process to ensure that your marketing output meets your objectives. A critical component of this process is the humble brief. Read blog post
31 May 2018Blog postBest Practices Series 9: Getting the most out of your ad agency freelancers Freelancers are invaluable to the advertising industry. When a creative project looks like it’s about to derail, calling a freelancer could be just the thing that saves it. In addition, freelancers routinely fill skill gaps, which offers greater flexibility and cost savings for ad agencies who, in turn, avoid having to hire full time staff. Nonetheless, mismanaging your freelancers can become a costly, if not timely, exercise.
Read blog post
07 May 2018Blog postBest Practices Session 8: How to provide feedback in Marketing Approval Workflow The role of feedback is a critical phase in approval workflow because it guides creative projects to their end goals. We’re familiar with why feedback is important, but let’s go one step further again: it’s actually the right feedback that produces quality campaigns with an effective brand message.
Perhaps you’ve been on the receiving end when feedback wasn’t terribly useful, and caused more problems than it solved. Now you’re in the hot seat, so how do you avoid the pitfalls of communicating feedback?
Here are our Best Practices on how to provide timely and effective approval workflow feedback, which we believe will set your marketing team in good stead.
Read blog post
16 Apr 2018Blog postChampion your Best Workflow Management Software There are many factors that will determine whether the implementation of your small business workflow software is a success. Obviously, a well-planned selection process and adequate training prior to launch are integral to a successful roll out. However, one important step that often gets overlooked in the implementation process is nominating a champion for the software.
So what do I mean by ‘champion’?
Read blog post
10 Apr 2018Blog postBest Practices Series 7: Retaining your ad agency talent Losing your ad agency talent is a costly exercise. In fact, replacement costs (across Australian industries) are estimated between 50%-100% of the person’s annual salary, with the total cost reaching up to 200% for businesses. Even so, these figures don’t account for the unique set of skills and attributes that great talent delivers, which is difficult to put a price on. Still, one in four people are likely to leave their agency job this year in search for better work cultures, challenges and opportunities.
Read blog post
02 Apr 2018Blog postMarketing Project Challenges : Managing Project Resources Effective resource management is not just about checking off project tasks and meeting deadlines. It’s also about creating the right space for your team to be at their creative best. How else are you going to achieve that WOW factor in your marketing campaigns? In reality, though, how often are marketers hitting the mark?
If industry reports are anything to go by, nearly 60% of inhouse creative teams are crying poor in terms of resources . This means employees are overworked, overwrought and, it’d be fair to say, not on their best game. Marketing project management software with integrated resource management is changing the way marketers work. With an inbuilt resource planner, task timers and an overview of work in progress, marketers now have greater transparency over their resources than ever before.
Read blog post