7 common marketing project management challenges and how to solve them.
Posted by Jodie Byass on February 1, 2021Find me on: Tweet
The challenges of planning and tracking marketing projects are many and varied today. Just keeping abreast of the multiple campaigns that go live via a range of platforms is difficult in itself. But it?s behind the scenes where the real headaches lie. With so many different types of campaigns to create and manage, marketing teams are feeling overwhelmed with a lack of transparency over their projects and resources. Chaos often ensues and there seems to be no way out of the constant daily grind.Nonetheless, there is a way to solve your marketing project management issues. Firstly, you need to identify where the challenges lie.
Typical challenges experienced by marketing teams in managing marketing projects
1. Poorly briefed marketing projects
Unfortunately, what some classify as a brief comes by way of a ?conversation?, a few lines in an email or an incomplete brief document that is missing vital information about the project. You can?t hit a deadline, if you don?t know what it is. Likewise, you can?t create artwork if you don?t have the right spec?s. One thing?s a given, you and your team will now have to waste time chasing up brief details before the project has even commenced.
Solution: Simplifying your project briefing process by implementing a process whereby all briefs are completed and submitted online via an online briefing template. This ensures all stakeholders are useing an authorised marketing brief template to capture every detail of the project, and briefs can only be submitted once they include all mandatory information.
2. A lack of transparency over marketing resources
A new project has been created and now you need to plan the work. But who?s available that matches the skills required for the task/s? You open a spreadsheet where you?re tracking your resources, but it?s not clear straight away who?s at capacity and who?s not. You spend the next fifteen minutes trying to choose a resource and then you realise you?re not sure if this is the latest version or not. Sound familiar? A lack of transparency over marketing resources is a common challenge for today?s marketers. This not only causes headaches for management but for the marketing team who feel they have no control over their workload.
Solution: Consider implementing a marketing resource management solution that will provide you with an instant overview of all your resources across multiple projects. A resource management solution will also enable you to assign and reassign tasks in no time at all. Additionally, you can run reports to estimate expenses and resources for upcoming projects.
3. No central platform from which to manage marketing projects
Many marketers are still managing and executing projects in the absence of an organised, central framework. Therefore, emails with vital information such as artwork feedback and approvals get confused, the correct brand assets are difficult to find on the server, project briefs and estimates go astray, and then marketers spend much of their time administrating the project instead of being creative.
Solution: Marketing project management software provides an effective framework from which to plan and track your projects. Offering unprecedented transparency, all briefs, files, assets, feedback and approvals are saved in a central online location where all approved stakeholders can access them at any time.
4. Inconsistent reviewing processes and the wrong tools
When there?s no definitive or effective reviewing processes or tools in place to manage artwork changes, errors will and do occur. For example, when using email to receive feedback and artwork versions, it?s easy for details to get lost or confused in an overflowing inbox. Likewise, if you?re relying on handwritten feedback there?s no better way to make it harder and more time consuming for the designer to decipher changes. Ultimately, ineffectual processes and tools lead to costly and high revision counts.
Solution: To manage and deliver high quality projects, it?s essential you get your processes right. Traditional tools such as email and spreadsheets come with their challenges, so its time to consider adopting online proofing tools which provide a faster turnaround on artwork. Stakeholders can easily mark up artwork online and add comments, and compare versions side by side to ensure changes have been made. Designers, on the other hand, no longer have to decipher hand written mark ups and can receive all feedback in one batch.
5. Ineffectual approval workflow processes
Many marketing projects still lack a customised and dedicated approval workflow process to approve artwork. One of the most common issues with this is that artwork goes to the wrong stakeholder at the wrong time in the process. So while it might seem like a good idea sending artwork to every stakeholder at the one time, in actuality it?s counter-productive. For example, if legal needs to review the artwork just before it?s completed, then there?s no point sending it to them any earlier. It?s also problematic receiving feedback via email because it can potentially be overlooked.
Solution: Identify the issues in your workflow and review the tools you are using to manage your approval workflow process. Consider adopting an approval workflow solution that will give you greater control and transparency and will also allow you to track all feedback and approvals in one central location.
6. A lack of collaboration
Marketing departments are still over-reliant on spreadsheets to manage both their projects and resources. In this case, the issue with using spreadsheets is that other departments or remote workers can?t view it if it?s saved on the server. This means they have no idea what the capacity of the marketing team is when briefing new tasks and projects.
Solution: Managing resources and projects on spreadsheets is problematic for marketers. Implementing a marketing project and resource management software, will enable you to plan, track and stay abreast of your project and resources. In addition, approved stakeholders can always see exactly where all marketing projects and resources are at so that everyone?s on the same page.
7. Unproductive project meetings
Project meetings can be really draining on your marketing resources. For one, it often takes someone in marketing a few hours to collate a manual WIP report prior any project meeting. In addition to this, meetings can waffle off point, unnecessary stakeholders may be present in the meeting that aren?t required, and additional tasks (to solve your problems) may get added to your already burdened load.
Solution: Consider meeting with your team more regularly for a shorter period of time. Perhaps you can decide to meet for ten minutes every morning to discuss any issues with the project, and get them resolved quickly before they become bigger problems. Play around with a format that works best for you and your team.
If some or all of these challenges sound too familiar perhaps it is time to consider implementing a marketing approval workflow and project management solution. Book a remote demo today and learn how admation can help manage some of your marketing challenges.