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20 Apr 2021Blog postIs your creative ad agency working to its best potential? It is entirely possible that a portion of your creative workforce is already suffering from burnout. Every time there is a change in your work environment, it is estimated that 5-7 per cent of your employees will be tipped over the edge in terms of workload and will experience burnout.
This is an important issue for any industry, but it is especially pronounced in the breakneck-paced advertising and marketing industries where operations are evolving and changing all the time in the digital age.
That makes it ultra-important for agencies to not only recognise the signs of burnout and react to it but to put measures in place to prevent it from happening in the first instance. That is why we have put together this guide to help your agency manage and mitigate burnout and put processes in place to manage your workflows , approvals, and workloads so you can concentrate on being the creative geniuses that you are.
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09 Nov 2020Blog postCommon issues with managing marketing campaigns with spreadsheets Are you still using a spreadsheet program like Excel or Google Sheets to manage your marketing resources? Are those projects not running as smoothly as you’d like?
While spreadsheets can be incredibly useful for individual project management when it comes to management on the grander scale, they fall short. As business and technology has adapted, so too has the complex nature of project management. Which is why it’s best to utilise spreadsheets for what they were designed to do and instead use a more robust and feature-driven marketing project management software.
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14 Apr 2020Blog postBest Practices for successfully managing remote teams Over recent times and with the advantage of technology and cloud-based solutions, Australia has experienced a surge in the number of professionals working remotely. That number increased exponentially in just a matter of a few weeks due to the Covid-19 pandemic. Never before have so many marketing teams worked remotely all at the same time.
While there are obvious challenges to managing creative projects with a fragmented work force, there are many things you can do to become a cohesive and highly productive team.
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21 Jan 2020Blog postTips for Creating a Never-Say-No Business Case for Marketing Resource Management (MRM) Software You know you have an issue when your marketing resources are flat out on the desk again bemoaning too much work. Is it because of the seemingly endless rounds of artwork changes? Is it never knowing which project to focus on first? Is it the fact that your resources can never catch a break? One thing’s for certain, your marketing campaigns are nearly always over deadline and budget which is costing your brand money.
It appears you’re not alone. According to Capterra: “Fewer than a third of all projects were successfully completed on time and on budget over the past year.”
But you’re no longer satisfied working in perpetual chaos because you know now that MRM software can bring ease to your marketing campaigns. Marketing Resource Management (MRM) software is now your new secret weapon to best practice task management and resource planning. So what now? The next step is to create a business case to take to senior management.
Recommended reading: Best Practices for Selecting and Implementing MRM Software
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11 Nov 2019Blog postAFL Marketing to kick goals with Admation Whether you call it Australian Football, “Aussie Rules” or simply AFL – the Australian Football League (AFL) is one of the most powerful sporting brands in Australia. With over 1.5 million Aussies playing the game and attendance figures continuing to skyrocket, the AFL is the envy of rival sporting codes.
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11 Sep 2019Blog postImprove the way you evaluate and manage your creative team’s workload It’s not uncommon for project work to ebb and flow. During peak periods which could be seasonal your creative team will be under more pressure to increase their output. However, when teams are consistently battling high-pressure workloads it can lead to resentment, stress, even burnout. We recently detailed the incident of creative burnout and provided some advice on how to avoid it.
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06 May 2019Blog post5 misconceptions about MRM software that are holding you back Technology is changing so rapidly it’s difficult to keep pace with each and every marketing tool available today. This lends itself to people making assumptions about software without taking the time to understand the facts. Take MRM (marketing resource management) software as a prime example. The tool has evolved over the years to include an extensive range of features and benefits. Even so, there are still misconceptions about the tool that prevent marketers from adopting the technology.
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09 Apr 2019Blog postTips to Optimise your MRM Software Investment According to the 2017 Global CMO Study , 41% of respondents expected to implement marketing resource management (MRM) software in the near future. And while the benefits of investing in this tool are manifold, as we’ve discussed previously you need to ensure you select the right MRM software for your business. Once the selection process is completed, there are a few things you can do to optimise your investment.
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01 Apr 2019Blog postBest Practices for Selecting the Best MRM Software for your business Marketing resource management (MRM) software is becoming a critical tool for marketers needing to resource and manage larger campaigns with complex approval levels. Today’s comprehensive MRM software enables users to effectively manage more aspects of their creative projects with the following integrated features:
Resource management
Project management
Approval workflow management
Digital asset management (DAM)
Reporting tools
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20 Nov 2018Blog postUsing MRM to Manage Marketing Campaigns and Lighten Your Load! Visibility, reliability, ease …. not exactly the words that come to mind when you’re elbow deep in marketing campaigns, especially in the absence of a tool that can help lighten the load. Like cutting down on the crazy amount of admin. Like easing the burden of resourcing your marketing projects. Like finding a way out of the ever-increasing artwork changes.
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05 Nov 2018Blog postProject Management Hacks #2: Manage Project Resources with Ease! Question: I’m a marketing manager in a medium sized organisation. Last year we increased our marketing output substantially and hired a team of designers and copywriters. Meanwhile, I’ve stepped into a marketing project management role. The problem is my resources are always stretched too thin. Projects usually take longer than they should because stakeholders ask for extra work on top of what has been briefed. If it’s not that, then the briefs I receive from the sales reps are always too BRIEF. As a result, my resources do a lot of extra leg work and their work keeps building up, which makes them really irritable. I also never really know what anyone is working day to day. What can I do to get a better handle on my projects and resources?
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14 Oct 2018Blog postImplementing MRM Software Can Boost Your Profits It’s one thing to sing the praises of MRM software and its multiple features, but how does it impact your bottom line? As previously outlined, today’s comprehensive MRM provides a one-stop shop to manage marketing resources and projects, from briefing all the way through to final production. Let’s take a look at how implementing MRM software can save you money and boost your profits.
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17 Sep 2018Blog postConnect your workflow and finance software for greater ease and agility Software solutions are becoming a critical part of streamlining operations in ad agencies. Still, technology can pose its own challenges. For example, the disconnect between specialised tools is placing more pressure on teams who spend precious creative time moving data across platforms. In today’s technology-driven world, it shouldn’t be this difficult.
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03 Sep 2018Blog postWhy MRM software is important for marketing teams The 2016 State of Agile Marketing Report found that the top challenge for 24.4% of marketers was “doing more with fewer people and smaller budgets”. Fast track to 2018 and the frustration lingers. In fact, the pressure for marketers to churn out more content with less hands on deck is even more pressing. The good news: marketers are beginning to see the light.
Marketing Resource Management (MRM) software was cast back into the spotlight recently with a Gartnerreport that resounded new MRM capabilities to meet the growing demands of marketers. And brands are coming to the party. According to SiriusDecisions’ 2017 Global CMO Study, 41 percent of CMOs expect to implement MRM software in the next couple of years.
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14 Aug 2018Blog postStop Googling Career Counsellors. There’s a Simple Way to Manage Your Marketing Resources The Dilemma and The Fix Series - Part 3:
The Dilemma Jenny is a marketing manager who oversees a team of ten people, four of whom make up the creative team. Most days she feels like she’s managing 50 people with so many marketing projects on the go and never knowing who’s doing what. Her project resource spreadsheet desperately needs updating, but for now she’s winging it by delegating tasks verbally. Now her boss needs a progress update for budgeting purposes and she’s got two team members off with the flu. The pressure is 0n. Jenny is on her fourth coffee for the morning and currently googling ‘career counsellors’.
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24 Jul 2018Blog postBoost ad agency profits with effective project & resource management Running a profitable advertising agency relies on a number of critical factors: great leadership, results-driven marketing, a strong client base and talent who deliver on brilliant ideas. The way you manage creative projects and resources is often overlooked in the bigger picture. Still, they remain vital to your bottom line.
“ Optimizing the utilization rate (the percentage of time spent on billable work) of your employees, essentially creating more productive and efficient team members, will have a major impact on your profits -- especially if you do mostly project-based work. ” Hubspot
Let’s take a look at project management and resource management to understand how important they are to running a proficient and, therefore, profitable ad agency.
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10 Apr 2018Blog postBest Practices Series 7: Retaining your ad agency talent Losing your ad agency talent is a costly exercise. In fact, replacement costs (across Australian industries) are estimated between 50%-100% of the person’s annual salary, with the total cost reaching up to 200% for businesses. Even so, these figures don’t account for the unique set of skills and attributes that great talent delivers, which is difficult to put a price on. Still, one in four people are likely to leave their agency job this year in search for better work cultures, challenges and opportunities.
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02 Apr 2018Blog postMarketing Project Challenges : Managing Project Resources Effective resource management is not just about checking off project tasks and meeting deadlines. It’s also about creating the right space for your team to be at their creative best. How else are you going to achieve that WOW factor in your marketing campaigns? In reality, though, how often are marketers hitting the mark?
If industry reports are anything to go by, nearly 60% of inhouse creative teams are crying poor in terms of resources . This means employees are overworked, overwrought and, it’d be fair to say, not on their best game. Marketing project management software with integrated resource management is changing the way marketers work. With an inbuilt resource planner, task timers and an overview of work in progress, marketers now have greater transparency over their resources than ever before.
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05 Feb 2018Blog postWhich Software is Right for me? Understanding Marketing Software Categories. The role of the marketer has evolved over time to keep up with technological advancements and business demands. Today, not only do you have to be a jack of all trades, you also have to be a master of one pulling together a range of media streams and marketing management strategies to achieve one crucial objective: ROI for your business. It’s comes as no surprise then that marketers today are turning to technology tools to help automate and streamline many aspects of their role.
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22 Jan 2018Blog postDebunking common misconceptions about project management software Managing your creative projects is no easy feat. Not only do you have multiple jobs on the go, you also have to resource tasks, chase feedback and approvals, brief changes, stay on budget, and meet deadlines, among other tasks.
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06 Nov 2017Blog postBest Practice Session 4: How to Manage Ad Agency Freelance Resources Managing your ad agency's freelance creative resources can play an integral part in growing your business and providing it with a competitive edge. That is, of course, if you utilise them in the right way.
Here are some tips to make sure your advertising agency gets the most out of its creative resources and freelancers.
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16 Oct 2017Blog postBenefits of integrating online proofing with resource management software All too often, resources are overlooked or not adequately managed when it comes to allocating staff to creative projects. It makes perfect sense then to combine online proofing tools, which help to manage your approval workflow, with resource management software. Here are some benefits of integrating these two handy tools. Read blog post