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08 Jun 2022Blog postAdmation Marketing Resource Management Software helps ease Resource Burnout It's reported that between 5 to 7 per cent of the workforce are affected by burnout due to changes in the work environment. 2022 has been a challenging year off the back of two exception years. Currently not a day goes by where I do not hear a colleague, teacher, client or friend refer to their fatigue. The burnout is real, and it does not seem to discriminate across gender, age, industry or occupation.
According to an ABC article on burnout , three experts identify several changes in the way we work that may be increasing burnout - shrinking job stability, mounting workloads, fewer resources to tackle that workload, an erosion of work-life balance, and so on.
In our previous blog How to avoid burnout in a creative ad agency we provided an overview of burnout and what the individual and ad agency can do to combat the problem. This week we want to expand upon the point of marketing resource management software and how it can help creative teams feel more in control of their projects and workloads. We created admation with many inbuilt features to do exactly that.
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20 Jan 2020Blog postTips for Creating a Never-Say-No Business Case for Marketing Resource Management (MRM) Software You know you have an issue when your marketing resources are flat out on the desk again bemoaning too much work. Is it because of the seemingly endless rounds of artwork changes? Is it never knowing which project to focus on first? Is it the fact that your resources can never catch a break? One thing?s for certain, your marketing campaigns are nearly always over deadline and budget which is costing your brand money.
It appears you?re not alone. According to Capterra: ?Fewer than a third of all projects were successfully completed on time and on budget over the past year.?
But you?re no longer satisfied working in perpetual chaos because you know now that MRM software can bring ease to your marketing campaigns. Marketing Resource Management (MRM) software is now your new secret weapon to best practice task management and resource planning. So what now? The next step is to create a business case to take to senior management.
Recommended reading: Best Practices for Selecting and Implementing MRM Software
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08 Apr 2019Blog postTips to Optimise your MRM Software Investment According to the 2017 Global CMO Study , 41% of respondents expected to implement marketing resource management (MRM) software in the near future. And while the benefits of investing in this tool are manifold, as we?ve discussed previously you need to ensure you select the right MRM software for your business. Once the selection process is completed, there are a few things you can do to optimise your investment.
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31 Mar 2019Blog postBest Practices for Selecting the Best MRM Software for your business Marketing resource management (MRM) software is becoming a critical tool for marketers needing to resource and manage larger campaigns with complex approval levels. Today?s comprehensive MRM software enables users to effectively manage more aspects of their creative projects with the following integrated features:
Resource management
Project management
Approval workflow management
Digital asset management (DAM)
Reporting tools
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19 Nov 2018Blog postUsing MRM to Manage Marketing Campaigns and Lighten Your Load! Visibility, reliability, ease ?. not exactly the words that come to mind when you?re elbow deep in marketing campaigns, especially in the absence of a tool that can help lighten the load. Like cutting down on the crazy amount of admin. Like easing the burden of resourcing your marketing projects. Like finding a way out of the ever-increasing artwork changes.
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13 Oct 2018Blog postImplementing MRM Software Can Boost Your Profits It?s one thing to sing the praises of MRM software and its multiple features, but how does it impact your bottom line? As previously outlined, today?s comprehensive MRM provides a one-stop shop to manage marketing resources and projects, from briefing all the way through to final production. Let?s take a look at how implementing MRM software can save you money and boost your profits.
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02 Sep 2018Blog postWhy MRM software is important for marketing teams The 2016 State of Agile Marketing Report found that the top challenge for 24.4% of marketers was ?doing more with fewer people and smaller budgets?. Fast track to 2018 and the frustration lingers. In fact, the pressure for marketers to churn out more content with less hands on deck is even more pressing. The good news: marketers are beginning to see the light.
Marketing Resource Management (MRM) software was cast back into the spotlight recently with a Gartnerreport that resounded new MRM capabilities to meet the growing demands of marketers. And brands are coming to the party. According to SiriusDecisions? 2017 Global CMO Study, 41 percent of CMOs expect to implement MRM software in the next couple of years.
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23 Jul 2018Blog postBoost ad agency profits with effective project & resource management Running a profitable advertising agency relies on a number of critical factors: great leadership, results-driven marketing, a strong client base and talent who deliver on brilliant ideas. The way you manage creative projects and resources is often overlooked in the bigger picture. Still, they remain vital to your bottom line.
? Optimizing the utilization rate (the percentage of time spent on billable work) of your employees, essentially creating more productive and efficient team members, will have a major impact on your profits -- especially if you do mostly project-based work. ? Hubspot
Let?s take a look at project management and resource management to understand how important they are to running a proficient and, therefore, profitable ad agency.
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15 Oct 2017Blog postBenefits of integrating online proofing with resource management software All too often, resources are overlooked or not adequately managed when it comes to allocating staff to creative projects. It makes perfect sense then to combine online proofing tools, which help to manage your approval workflow, with resource management software. Here are some benefits of integrating these two handy tools.
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25 Jul 2017Blog postAdmation Resource Management Features and Tools Project Managers Will Love! While traffic and project managers have different roles within an ad agency, they share a similar focus in that both are responsible for ensuring work flows seamlessly in and out of studio or creative department, within deadline and budget.
Typical challenges for traffic and project managers:
A lack of transparency over resources
No easy way to ascertain how creative work is tracking
Projects going over budget
Aiming to solve these daily challenges in advertising agencies and marketing teams, Admation offers marketing resource management and project management solutions that are complete with handy tools and features. Here are a few key features that will help you manage your marketing resources:
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03 Jul 2017Blog postBest Practices Session 1: Managing Ad Agency Resources Effectively Servicing the advertising and marketing industry over the past 15 years, we?ve had the opportunity to meet with many stakeholders across the business spectrum. This has allowed us to review and observe their processes and approval workflow, and the different ways in which businesses are managed and operated.
With this, we?ve decided to share some of our learnings and observations with our Best Practices series. In the coming months, we?ll be posting a series of articles featuring everything from meeting client deadlines to managing your resources to improving your team efficiency, and more!
So stay tuned. To kick off the series, we invite you to read our Best Practices for meeting client deadlines below.
Your resources are the heart of your operations when it comes to delivering on creative projects, not just in terms of creative energy but bringing the work to fruition. Poor resource management can lead to terrible habits such as missing deadlines, overspending and producing mediocre campaigns. The questions is, how do you manage your agency resources in a way that enhances your operations?
To figure out how to manage agency resources effectively in your business, take a look at our best agency resource management techniques below.
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04 Oct 2016Blog postOverview of Admation Resource Management Software Features Admation?s marketing resource management software can help you manage your projects more effectively by reducing the time you spend on planning and tracking your tasks and resources. It?s user-friendly dashboard and inbuilt tools provide greater transparency over your resources so there?s less room for error.
Here?s an overview of admation?s resource management features: Read blog post