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23 Sep 2020Blog postMaximize ROI with these marketing software adoption tips According to the Project Management Institute’s Pulse of the Profession 2020 report, 11.4% of of resource investment is wasted because of poor project performance. This is largely determined by the quality of your organizational structure and the marketing project management software you use to execute it. In addition to developing the right culture around project management within your marketing team, you’ll need to be strategic about how you incorporate new tools and systems.
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09 Jun 2020Blog postThe cost of not implementing agency management software Still playing with outdated tools?
Have you ever wondered about the impact of using old tools instead of project management software for advertising agencies to manage your creative projects? The simple answer is this: it’s costing your business money. And probably more than you think.
So let’s take a closer look at what’s happening at an operational level and how an efficient tool can really change things up.
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14 Apr 2020Blog postBest Practices for successfully managing remote teams Over recent times and with the advantage of technology and cloud-based solutions, Australia has experienced a surge in the number of professionals working remotely. That number increased exponentially in just a matter of a few weeks due to the Covid-19 pandemic. Never before have so many marketing teams worked remotely all at the same time.
While there are obvious challenges to managing creative projects with a fragmented work force, there are many things you can do to become a cohesive and highly productive team.
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21 Jan 2020Blog postTips for Creating a Never-Say-No Business Case for Marketing Resource Management (MRM) Software You know you have an issue when your marketing resources are flat out on the desk again bemoaning too much work. Is it because of the seemingly endless rounds of artwork changes? Is it never knowing which project to focus on first? Is it the fact that your resources can never catch a break? One thing’s for certain, your marketing campaigns are nearly always over deadline and budget which is costing your brand money.
It appears you’re not alone. According to Capterra: “Fewer than a third of all projects were successfully completed on time and on budget over the past year.”
But you’re no longer satisfied working in perpetual chaos because you know now that MRM software can bring ease to your marketing campaigns. Marketing Resource Management (MRM) software is now your new secret weapon to best practice task management and resource planning. So what now? The next step is to create a business case to take to senior management.
Recommended reading: Best Practices for Selecting and Implementing MRM Software
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11 Sep 2019Blog postImprove the way you evaluate and manage your creative team’s workload It’s not uncommon for project work to ebb and flow. During peak periods which could be seasonal your creative team will be under more pressure to increase their output. However, when teams are consistently battling high-pressure workloads it can lead to resentment, stress, even burnout. We recently detailed the incident of creative burnout and provided some advice on how to avoid it.
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06 Aug 2019Blog postadmation’s marketing resource management software helps ease resource burnout It’s reported that between 5 to 7 per cent of the workforce are affected by burnout due to changes in the work environment.
According to an ABC article on burnout , “all three experts identified several changes in the way we work that may be increasing burnout — shrinking job stability, mounting workloads, fewer resources to tackle that workload, an erosion of work-life balance, and so on.
In our previous blog How to avoid burnout in a creative ad agency we provided an overview of burnout and what the individual and ad agency can do to combat the problem. This week we want to expand upon the point of marketing resource management software and how it can help creative teams feel more in control of their projects and workloads. We created admation with many inbuilt features to do exactly that.
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12 Jun 2019Blog postIs your marketing technology making you inefficient? Utilised in the right way, Martech has the ability to improve marketing productivity and turnaround times exponentially. The problem? Marketers are adopting so many tools that the very benefits Martech claims to offer are being impeded by having to manage multiple platforms. Is marketing technology helping your team?
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04 Jun 2019Blog postTourism Australia selects admation as its preferred marketing project management software We’re thrilled that Tourism Australia has nominated admation to help its in-house studio team rework a range of digital and print content. Admation will also assist the team with managing Tourism Australia’s content hubs spread across different locations and countries. Once the studio team has fully integrated their processes with admation and are proficient with the tool, they will leverage an agency partner.
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09 Apr 2019Blog postTips to Optimise your MRM Software Investment According to the 2017 Global CMO Study , 41% of respondents expected to implement marketing resource management (MRM) software in the near future. And while the benefits of investing in this tool are manifold, as we’ve discussed previously you need to ensure you select the right MRM software for your business. Once the selection process is completed, there are a few things you can do to optimise your investment.
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01 Apr 2019Blog postBest Practices for Selecting the Best MRM Software for your business Marketing resource management (MRM) software is becoming a critical tool for marketers needing to resource and manage larger campaigns with complex approval levels. Today’s comprehensive MRM software enables users to effectively manage more aspects of their creative projects with the following integrated features:
Resource management
Project management
Approval workflow management
Digital asset management (DAM)
Reporting tools
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20 Nov 2018Blog postUsing MRM to Manage Marketing Campaigns and Lighten Your Load! Visibility, reliability, ease …. not exactly the words that come to mind when you’re elbow deep in marketing campaigns, especially in the absence of a tool that can help lighten the load. Like cutting down on the crazy amount of admin. Like easing the burden of resourcing your marketing projects. Like finding a way out of the ever-increasing artwork changes.
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14 Oct 2018Blog postImplementing MRM Software Can Boost Your Profits It’s one thing to sing the praises of MRM software and its multiple features, but how does it impact your bottom line? As previously outlined, today’s comprehensive MRM provides a one-stop shop to manage marketing resources and projects, from briefing all the way through to final production. Let’s take a look at how implementing MRM software can save you money and boost your profits.
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03 Sep 2018Blog postWhy MRM software is important for marketing teams The 2016 State of Agile Marketing Report found that the top challenge for 24.4% of marketers was “doing more with fewer people and smaller budgets”. Fast track to 2018 and the frustration lingers. In fact, the pressure for marketers to churn out more content with less hands on deck is even more pressing. The good news: marketers are beginning to see the light.
Marketing Resource Management (MRM) software was cast back into the spotlight recently with a Gartnerreport that resounded new MRM capabilities to meet the growing demands of marketers. And brands are coming to the party. According to SiriusDecisions’ 2017 Global CMO Study, 41 percent of CMOs expect to implement MRM software in the next couple of years.
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