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18 Nov 2020Blog postWorkflow and approvals: how you can streamline and speed up the process Put simply, in most business settings, marketing assets and campaigns will need to be reviewed and ultimately approved by various stakeholders at some stage. That’s just the way of the land, but how smooth you decide to make the process is entirely up to you. This can be as simple as a management seal of approval all the way up to multi-department checks that often end up being time-consuming and counter-intuitive, especially when it comes to nimble and agile digital marketing.
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04 Sep 2020Blog post6 Approval Workflow Features helping Marketing Compliance Teams work remotely In this blog, we continue to review ad mation features that help teams navigate their way through the new norm of working from home.
ad mation approval workflow software is built for Legal and Compliance teams , who are often tasked with ensuring that all branding and marketing collateral adheres to relevant brand guidelines and legal requirements. There’s increasing pressure on these teams to perform to standard. But increasing workloads and frequently changing regulations are keeping these teams busier than ever. Add into the mix, these teams are now all working from different remote locations and do not have the convenience of sitting in the same office, the pressure has just increased. Read blog post
23 Jul 2020Blog postMarketing Compliance – 6 tips to thrive in highly regulated industries Marketing compliance. Two words that can literally send you into a tailspin especially as a marketer working in heavily regulated industries such as Finance, Healthcare, Pharmaceuticals, Insurance, and Alcohol and Tobacco. With multiple channels to manage, regulations changing at the speed of light and the risk of personal data being erroneously shared, the task of balancing the creative with rigid protocols seems like an impossible dream.
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16 Jun 2020Blog postThe benefits of staying on top of marketing compliance Marketing compliance might not be as exciting as creative work but it’s definitely reassuring to know that you’re safeguarding your brand from non-compliance issues. After all, the risks of not complying with regulations and protocols can be costly for your business in many different ways
Risks of marketing projects not been compliant:
Expensive fines for breaching external marketing compliance regulation
Loss of brand trust and reputation for misleading messaging
Decrease in sales as a flow on effect
Less connection with audiences with inconsistent branding and messaging
Loss of time and money having to deal with non-compliance issues
No accountability for errors due to no audit trail of marketing work
High staff turnover or low morale due to poor reputation/work culture
Overall marketing efforts are compromised
Profitability of brand is negatively impacted
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21 Oct 2019Blog postClient Win - CUA selects admation Credit Union Australia (CUA) are the largest credit union in the country, offering financial, health and insurance solutions to over 500,000 customers. With over 50 branches located across Australia, CUA are committed to helping enrich the lives of their customers through delivering better-value banking.
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17 Sep 2019Blog post5 ways to solve your marketing compliance issues Marketing compliance never gets old if you’re talking in terms of its importance. It can get old very fast, though, if you don’t keep pace with regulatory changes that affect your industry. And with so many channels to manage, marketing teams really need to know their legal requirements especially in tightly regulated industries such as legal, finance and healthcare (to name a few). Be sure to read our blog on the risks of letting your marketing compliance slip .
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15 May 2019Blog postTop 10 admation features to make your marketing compliance failsafe Last July, the ACCC Chair Rod Sims delivered a timely speech ‘ Companies behaving badly ?’ According to the increasing number of compliance breaches, the ACCC found that many businesses had indeed been behaving badly. The answer to this quandary? Sims offered, “from our point of view, stronger penalties are a key part of the answer.” New legislation now in effect means that consumer breaches could amount to fines of more than $100 million for some companies. And the ACCC won’t be playing coy.
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08 Apr 2019Blog post5 ways admation approval workflow software helps manage marketing compliance Have you ever experienced that sheer panic when you realise Legal or Compliance hasn’t approved a campaign that’s gone live? If so, you wouldn’t be alone. But when there’s a breakdown in your approval workflow process, you leave your brand wide open to marketing compliance issues.
To recap, what is marketing compliance ?
In a nutshell, brands are beholden to both internal and external marketing compliance:
Internal marketing compliance is the set of rules and regulations that a business creates to manage its own branding such as logos, fonts, colours and messaging.
External marketing compliance relates to the governance of brands overseen by industry and consumer regulatory bodies.
The risks of marketing compliance can be costly to brands both in terms of their reputation and bottom line. So what’s the best way forward to mitigate non-compliance issues?
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04 Mar 2019Blog postBest practice for Marketing Compliance in Tightly Regulated Industries With the ever-changing landscape of today’s marketplace, regulatory bodies are constantly reviewing and updating advertising guidelines to protect consumers. Just this year, the ACCC announced it would be ramping up its efforts to penalise businesses that were found guilty of misleading conduct or data breaches.
According to an ABC report : “Under new laws before Parliament, the penalty for consumer breaches by a company will rise from $1.1 million to $10 million, or 10 per cent of turnover.”
The change in laws will affect all brands that are non-compliant. Nonetheless, businesses in highly regulated industries will need to go the extra mile to ensure their marketing efforts are in line with industry standards. After all, if a breach is discovered, your brand not only faces larger fines, it will also take a hit to its reputation.
With this, here’s our best practices for maintaining your marketing compliance in a tightly regulated industry. Read blog post
17 Jul 2018Blog postAvoid a Tree Change with Better Marketing Compliance The Dilemma and The Fix Series - Part 2
The Dilemma Matt is part of a L egal team for a big brand. His likes include legal protocol, tennis and home-made burritos. His dislikes include anything to do with motorsports and compliance issues.
Unfortunately, marketing compliance is getting harder for Matt’s team to manage with Marketing sending harried, last-minute approval requests. Last month, Legal was missed altogether in the sign off process for a major campaign – a major headache for Legal in the fallout! Now Matt’s team is trying to keep tabs on marketing projects with very little transparency. Twice already, Matt and another colleague have doubled-up on reviewing artwork. Matt is seriously considering a tree change.
Are you in a Legal or Compliance role where your brand’s reputation is on the line because of clunky marketing processes and tools? Do you feel Matt's pain? Well, here’s our fix for your marketing compliance issues .
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14 Nov 2017Blog postHow to manage common marketing project challenges with Admation One of the top challenges faced by marketers today is creating campaigns that are memorable. If you drill down deeper, though, the challenges really begin at an operational level. Exhausting workloads, tedious administration, and ineffectual processes and tools are draining that sweet elixir that drives great ideas - creativity .
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18 Sep 2017Blog postHow Businesses Can Stay on Top of their Marketing Compliance With regulatory bodies and consumers (think social media) monitoring brands more closely for their marketing practices, marketing compliance should be top of mind again this year. After all, the alternative isn’t a desirable one, with hefty fines being doled out to brands that don’t comply and reputations on the line.
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15 Aug 2016Blog postSafeguard your brand against marketing non-compliance Tips to safeguard your brand against non-compliance
Over the last few weeks, we’ve been focusing on the hot topic of marketing compliance : why it’s so important and the risks of non-compliance. Today we’re going to bring you up to speed on how you can safeguard your brand against marketing non-compliance because the alternative – the risk of being fined or having your reputation tarnished – simply isn’t worth it
Here are some tips to assist you. Read blog post
10 Aug 2016Blog postThe risks of letting your marketing compliance slip! While creativity is at the core of what you do – great ideas, clever strategies, inspiring campaigns – it’s critical that you also make marketing compliance a priority in your work. Marketing compliance might not be the most exciting facet of what you do, but it’s a necessary evil that actually works in your favour.
Here are some of the risks associated with letting your marketing compliance slip. Read blog post
02 Aug 2016Blog postWhat is Marketing Compliance? The last ten years has seen a major shift in how brands approach marketing. From websites to email campaigns to social media, the digital era has provided a number of new platforms for marketers to engage consumers. In addition to this, marketing teams are juggling traditional advertising mediums such as television and print media with online projects. For this very reason, brands are being taken to task because, with more channels to manage, many are falling short of their marketing compliance .
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