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27 Feb 2022Blog postWays Approval Workflow Software helps Marketing Compliance Teams work remotely As marketing compliance regulations continue become more complex there is increasing pressure on brands to ensure their marketing content is compliant across global regions. As marketing teams try and navigate their way through changing requirements it is more important than ever to ensure the right tools are implemented to support them.
Admation creative project management software is designed to assist marketing and marketing compliance teams manage the approval of content and to ensure that only once it is compliant it is delivered to market. Admation assists these teams who are often tasked with ensuring that all branding and marketing collateral adheres to relevant brand guidelines and legal requirements. There?s increasing pressure on these teams to perform to standard. But increasing workloads and frequently changing regulations are keeping these teams busier than ever. Add into the mix, these teams are now all working from different remote locations and do not have the convenience of sitting in the same office, the pressure has just increased. Read blog post
06 Sep 2021Blog postWays to manage Marketing Compliance in highly regulated industries Marketing compliance. Two words that can literally send you into a tailspin especially as a marketer working in heavily regulated industries such as Finance, Healthcare, Pharmaceuticals, Insurance, and Alcohol and Tobacco. With multiple channels to manage, regulations changing at the speed of light and the risk of personal data being erroneously shared, the task of balancing the creative with rigid protocols seems like an impossible dream.
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18 Aug 2020Blog postAdmation's approval checklists to manage marketing compliance As marketers, each day you are managing an increasing number of creative projects - digital, print and video, as well as a range of content including e-books, whitepapers and blog articles. It is not uncommon for each project type to have a different set of requirements that need to be met for approval and marketing compliance .
One of the most common marketing challenges our clients' experience is staying on top of these requirements throughout the marketing approval process, and ensuring they comply with corporate governance and industry regulations. As a result, your marketing compliance can be compromised. Read blog post
15 Jun 2020Blog postThe benefits of staying on top of marketing compliance Marketing compliance might not be as exciting as creative work but it?s definitely reassuring to know that you?re safeguarding your brand from non-compliance issues. After all, the risks of not complying with regulations and protocols can be costly for your business in many different ways
Risks of marketing projects not been compliant:
Expensive fines for breaching external marketing compliance regulation
Loss of brand trust and reputation for misleading messaging
Decrease in sales as a flow on effect
Less connection with audiences with inconsistent branding and messaging
Loss of time and money having to deal with non-compliance issues
No accountability for errors due to no audit trail of marketing work
High staff turnover or low morale due to poor reputation/work culture
Overall marketing efforts are compromised
Profitability of brand is negatively impacted
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03 Dec 2019Blog postBest Practices Session 10: Manage Marketing Approvals In our line of business, we spend a lot of time listening to brands and ad agencies tell us about the challenges of managing creative approval workflow . High artwork revision counts, ineffectual processes, marketing non-compliance , missed deadlines and budget issues are just some of the typical issues we hear about. On the other hand, we also get to hear the success stories and what our clients are doing to better manage their creative approval workflow. Drawing from this knowledge, here are our top 5 best practices for managing your marketing approval workflow , for effective marketing.
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16 Sep 2019Blog post5 ways to solve your marketing compliance issues Marketing compliance never gets old if you?re talking in terms of its importance. It can get old very fast, though, if you don?t keep pace with regulatory changes that affect your industry. And with so many channels to manage, marketing teams really need to know their legal requirements especially in tightly regulated industries such as legal, finance and healthcare (to name a few). Be sure to read our blog on the risks of letting your marketing compliance slip .
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03 Mar 2019Blog postBest practice for Marketing Compliance in Tightly Regulated Industries With the ever-changing landscape of today?s marketplace, regulatory bodies are constantly reviewing and updating advertising guidelines to protect consumers. Just this year, the ACCC announced it would be ramping up its efforts to penalise businesses that were found guilty of misleading conduct or data breaches.
According to an ABC report : ?Under new laws before Parliament, the penalty for consumer breaches by a company will rise from $1.1 million to $10 million, or 10 per cent of turnover.?
The change in laws will affect all brands that are non-compliant. Nonetheless, businesses in highly regulated industries will need to go the extra mile to ensure their marketing efforts are in line with industry standards. After all, if a breach is discovered, your brand not only faces larger fines, it will also take a hit to its reputation.
With this, here?s our best practices for maintaining your marketing compliance in a tightly regulated industry. Read blog post
16 Jul 2018Blog postAvoid a Tree Change with Better Marketing Compliance The Dilemma and The Fix Series - Part 2
The Dilemma Matt is part of a L egal team for a big brand. His likes include legal protocol, tennis and home-made burritos. His dislikes include anything to do with motorsports and compliance issues.
Unfortunately, marketing compliance is getting harder for Matt?s team to manage with Marketing sending harried, last-minute approval requests. Last month, Legal was missed altogether in the sign off process for a major campaign ? a major headache for Legal in the fallout! Now Matt?s team is trying to keep tabs on marketing projects with very little transparency. Twice already, Matt and another colleague have doubled-up on reviewing artwork. Matt is seriously considering a tree change.
Are you in a Legal or Compliance role where your brand?s reputation is on the line because of clunky marketing processes and tools? Do you feel Matt's pain? Well, here?s our fix for your marketing compliance issues .
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17 Sep 2017Blog postHow Businesses Can Stay on Top of their Marketing Compliance With regulatory bodies and consumers (think social media) monitoring brands more closely for their marketing practices, marketing compliance should be top of mind again this year. After all, the alternative isn?t a desirable one, with hefty fines being doled out to brands that don?t comply and reputations on the line.
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14 Aug 2016Blog postSafeguard your brand against marketing non-compliance Tips to safeguard your brand against non-compliance
Over the last few weeks, we?ve been focusing on the hot topic of marketing compliance : why it?s so important and the risks of non-compliance. Today we?re going to bring you up to speed on how you can safeguard your brand against marketing non-compliance because the alternative ? the risk of being fined or having your reputation tarnished ? simply isn?t worth it
Here are some tips to assist you. Read blog post
09 Aug 2016Blog postThe risks of letting your marketing compliance slip! While creativity is at the core of what you do ? great ideas, clever strategies, inspiring campaigns ? it?s critical that you also make marketing compliance a priority in your work. Marketing compliance might not be the most exciting facet of what you do, but it?s a necessary evil that actually works in your favour.
Here are some of the risks associated with letting your marketing compliance slip. Read blog post
01 Aug 2016Blog postWhat is Marketing Compliance? The last ten years has seen a major shift in how brands approach marketing. From websites to email campaigns to social media, the digital era has provided a number of new platforms for marketers to engage consumers. In addition to this, marketing teams are juggling traditional advertising mediums such as television and print media with online projects. For this very reason, brands are being taken to task because, with more channels to manage, many are falling short of their marketing compliance .
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