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27 Feb 2022Blog postWays Approval Workflow Software helps Marketing Compliance Teams work remotely As marketing compliance regulations continue become more complex there is increasing pressure on brands to ensure their marketing content is compliant across global regions. As marketing teams try and navigate their way through changing requirements it is more important than ever to ensure the right tools are implemented to support them.
Admation creative project management software is designed to assist marketing and marketing compliance teams manage the approval of content and to ensure that only once it is compliant it is delivered to market. Admation assists these teams who are often tasked with ensuring that all branding and marketing collateral adheres to relevant brand guidelines and legal requirements. There?s increasing pressure on these teams to perform to standard. But increasing workloads and frequently changing regulations are keeping these teams busier than ever. Add into the mix, these teams are now all working from different remote locations and do not have the convenience of sitting in the same office, the pressure has just increased. Read blog post
17 Jan 2022Blog postMust Have Features of Marketing Workflow Management Software Let?s face it, marketing content approvals can be challenging, especially if your team is working on multiple projects. Compounding the problem is the fact, in the wake of the COVID-19 pandemic, competition has increased. As a result, marketers constantly need to find innovative ways to reach their audience and make an impact.
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12 Jan 2022Blog postThe New Year is the Best Time to Review Your Marketing Workflow It ? s a new year again. Yes, it ? s that time of year when you can reflect on the year that has passed, the processes that worked well, the goals you achieved as well as reviewing parts of the business where you did not achieve your goals or the desired outcomes.
It is also an opportune time to think of what you ? ll do differently to reach more of them, be more efficient, and more productive. This is especially relevant for marketers, considering that effective marketing isn ? t becoming easier. So, to reach more people and create more awar eness, you will need to work harder and spend more time and effort in finding ways to be more relevant. And let ? s face it, it ? s not going to change anytime soon.
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24 Oct 2021Blog postTips To Create and Refine Your Marketing Approval Workflow In a post-pandemic world, where the customer is at the heart of the customer journey and the market is becoming increasingly competitive, it?s easy to see why marketing is now more important than ever. In turn, this requires that marketing teams be as efficient and productive as possible.
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11 Oct 2021Blog postManage the review and approval of marketing video content with admation As predicted, video marketing continues to grow as the preferred way to connect with consumers. InVideo report that by 2022, online videos will make up more than 82% of consumer internet traffic , Studies show that 54% of consumers want to see more video content from a brand or business they support, and MarkinBog report that 87% of marketing professionals use video as a marketing tool.
So why is video outperforming other types of content?
For starters, video is more accessible for viewers as it utilises the two top senses: sight and hearing. We also process video content exponentially faster than written content. That?s 60,000 times faster if reports are accurate. Subsequently, marketers are finding it easier to illicit an emotional response and build trust through video content.
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13 Sep 2021Blog postTips to Design & Optimise your creative workflow For a moment, think about everything that goes into a creative project, from receiving the brief from the client to brainstorming ideas, creating content artwork, reviews, approvals, and more. Sure, for one or two projects, managing these effectively wouldn?t be too challenging.
Now, multiply the number of projects by 10, 20, or even 30, and, suddenly, managing your projects becomes much more complicated. So, it?s a good idea to optimise your creative workflow for it to be as efficient as possible, which will not only enable you to complete projects faster but also allow you to be more productive.
But how should you do this? Fortunately, we?re here to help, and in this post, we?ll show you some tips you can use to design and optimise your creative workflow.
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15 Aug 2021Blog post5 Ways Admation Improves the Marketing Review and Approval Process Let?s face it; managing creative projects is complicated. You have to keep track of all the steps and stakeholders in the process while keeping an eye on deadlines to ensure you perform the way your client expects you to. Add to that the fact that marketers nowadays have to run various campaigns across various channels, and it doesn?t get any easier.
And we probably don?t have to tell you how easily a project can be delayed and the consequences if this happens. But let?s move on from identifying problems, and instead look at some solutions. With that in mind, we?d like to focus on some of the ways admation can help your creative team overcome the challenges they face, improve your review and approval workflow and keep your marketing projects on track. So, let?s take a look.
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06 Mar 2021Blog postSteps to Create a Pain Free Marketing Approval Process Effective marketing has now become more important than ever for a successful business. The tempo of marketing has also increased as many businesses are seeking that competitive edge in the market. That means more ads, more content, more concepts, more proposals, and more presentations.
The problem is that many businesses continue to use a traditional ? chain of command ? process for reviewing and approving marketing projects. Inevitably, at some stage, this leads to project delays, budget blowouts, frustration, and irritation. These delays lead to wasted time and missed opportunities, a bad combination for any effective marketing process.
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14 Oct 2020Blog postThe benefits of an Approval Workflow Software to optimise marketing projects If you are not familiar with marketing approval workflow software , then it is time to get up to speed and learn why marketing teams and ad agencies are adopting workflow solutions to manage their marketing projects.
Approval workflow software centralises all of your marketing projects, documents, assets, designs, feedback, messaging and processes in one centralised hub.
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18 Aug 2020Blog postAdmation's approval checklists to manage marketing compliance As marketers, each day you are managing an increasing number of creative projects - digital, print and video, as well as a range of content including e-books, whitepapers and blog articles. It is not uncommon for each project type to have a different set of requirements that need to be met for approval and marketing compliance .
One of the most common marketing challenges our clients' experience is staying on top of these requirements throughout the marketing approval process, and ensuring they comply with corporate governance and industry regulations. As a result, your marketing compliance can be compromised. Read blog post
02 Jun 2020Blog postTourism Australia ventures out with admation for streamlined project approvals Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events dedicated to making Australia one of the most sought-after destinations in the world. The organisation is active in 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.
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05 May 2020Blog postMarketing approvals - what is the real cost? Budgeting can blindside even the best of us. Take an artist for example. It?s easy to calculate the cost of the tools necessary to create an art piece, but it?s far more difficult to account for the time and energy that goes into creating it. In fact, the latter is easily overlooked.
Producing marketing collateral is not dissimilar. It?s easy to see the straight-up costs like production and media on your project, but what about the ?blind? costs that are pushing your budget into the red?
Costs that are generally overlooked are incurred during the marketing approval process, which means your current process might be costing you more time and resources than you think. You will be surprised, possibly even shocked?
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11 Jun 2019Blog postIs your marketing technology making you inefficient? Utilised in the right way, Martech has the ability to improve marketing productivity and turnaround times exponentially. The problem? Marketers are adopting so many tools that the very benefits Martech claims to offer are being impeded by having to manage multiple platforms. Is marketing technology helping your team?
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03 Apr 2019Blog postMeet admation?s new Full Screen Approval feature! At admation, we genuinely care about the user experience so we?re always creating new ways for our clients to better manage their creatives projects.
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17 Mar 2019Blog post5 Critical Errors To Avoid When Selecting Approval Workflow Software Efficiency experts are seven times more likely to use a digital tool to manage their marketing projects. And while approval workflow software is offering brands and ad agencies greater control and transparency over their approval process, buyers are not necessarily choosing the right tool to streamline the production cycle.
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16 Sep 2018Blog postConnect your workflow and finance software for greater ease and agility Software solutions are becoming a critical part of streamlining operations in ad agencies. Still, technology can pose its own challenges. For example, the disconnect between specialised tools is placing more pressure on teams who spend precious creative time moving data across platforms. In today?s technology-driven world, it shouldn?t be this difficult.
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11 Sep 2018Blog postProtect your global brand with marketing approval workflow software You know that moment, when great branding stops you in your tracks and makes you take notice. It?s clever, maybe funny, aesthetically beautiful or stark. But always memorable. If a business then delivers on what its promises, branding has the ability to foster intimate relationships, and turn consumers into long-term customers. It?s little wonder that global brands spend so much money on their marketing efforts.
Nonetheless, it only takes a few inconsistent applications of brand assets and/or communications for a business to appear unprofessional, even unreliable if the issue persists. So how do global businesses succeed in keeping their branding consistent across their global offices?
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02 Jul 2018Blog postMarketing Project Challenges: Managing Your Marketing Approval Workflow The marketing approval workflow process relates to the full cycle of creating marketing content, from briefing in a creative project to gathering feedback on artwork to final approval. With the success of marketing campaigns hinging on the quality and timeliness of projects, an effective approval workflow process is critical to the output of marketing content.
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10 Jun 2018Blog postMake the Adoption of a New Approval Workflow Process Easier & Improve Your Marketing Team Getting approvals across the line isn?t always a simple feat. In fact, approval delays remain a key challenge for marketing teams when it comes to producing content. We recently talked about how to improve and refining your approval workflow to ensure that you?re maximising your marketing time and resources. The next step is implementing the new marketing process and achieving uptake. Given that people are typically creatures of habit and don?t like to invite change, how do you make the experience easier?
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06 May 2018Blog postBest Practices Session 8: How to provide feedback in Marketing Approval Workflow The role of feedback is a critical phase in approval workflow because it guides creative projects to their end goals. We?re familiar with why feedback is important, but let?s go one step further again: it?s actually the right feedback that produces quality campaigns with an effective brand message.
Perhaps you?ve been on the receiving end when feedback wasn?t terribly useful, and caused more problems than it solved. Now you?re in the hot seat, so how do you avoid the pitfalls of communicating feedback?
Here are our Best Practices on how to provide timely and effective approval workflow feedback, which we believe will set your marketing team in good stead.
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23 Apr 2018Blog post4 Costly Mistakes You Can Avoid with Approval Workflow Software Advice on how to improve your marketing approval processes exists for very good reason. The bottom line, to excuse the pun, is to save your business money. Whether you like it or not, persistent errors in your approval workflow will financially impact your business on a number of levels.
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