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26 Jan 2022Blog postBest Practices For Marketing Teams Working With Freelancers Let ? s face it, marketers now work harder than ever . This is due to a few reasons. For one, since the COVID-19 pandemic, more people are using the internet and social media than ever before. This means more people work online, shop online, and consume entertainment online. In turn, as a result of digital transformation, many businesses now also focus their marketing and selling efforts on digital channels.
Unfortunately, this also means there ?s more competition between marketers to get their products in front of the right people at the right time. Simply put, marketers now have to put in more time and effort to stay relevant and reach their goals.
It ?s thus easy to see why resourcing will be one of the main challenges for marketing teams going into the next year. Simply put, these teams will need the right people in the right positions to ensure success. The problem is that the demand for quality talent is expected to outstrip demand.
And that ?s where freelancers come in. They give teams the ability to find the right talent when they need it. This simply means that, you ?ll probably use freelancers at some stage in the future. And when you do, you ?ll not only need to manage them but also your workflow and processes to ensure that you deliver high-quality, consistent results. Read blog post
22 Nov 2021Blog postThe Challenges Digital Marketers Face and Ways Admation Helps Overcome them Consider this number for a moment. Shortly after the COVID-19 pandemic broke in 2020, it increased internet use by 70% . It?s no wonder that, as of January 2021, there were about 4.66 billion active internet users globally. As a result, more consumers worked online, shopped online, and consumed entertainment online.
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09 Aug 2021Blog postAdmation Named Best Advertising Agency Software of 2021 Digital.com , a leading independent review website for small business online tools, products, and services, has announced admation among the best advertising software companies of 2021 . Researchers examined solutions with features that streamline an agency?s workflow as well as integration tools and reporting capabilities. Read blog post
11 Jul 2021Blog postBest Practices for growing your ad agency
To grow your ad agency, you not only need a solid vision, you need to implement failsafe strategies and practices to ensure that you accomplish your goal. The last 12 months are a reminder that we operate in a highly competitive industry and agencies need to be adaptable to cope with the rapidly changing landscape.
So how do you grow your ad agency with the current landscape? Well here are some best practices for growing and thriving in your ad agency.
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07 Jun 2021Blog postManaging Creative Teams 2021 and Beyond ? the New Normal The COVID-19 pandemic had a profound effect on the world. It changed the way businesses work, how they acquire customers, and, unsurprisingly, the way they market themselves.
As a result, creative teams were not spared any disruption during 2020. They faced new challenges, but going into 2021, they also have a unique opportunity to take advantage of the market evolution and changing customer needs.
But what were the challenges in 2020, and what will be the new normal in 2021 and beyond. Let's look.
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30 May 2021Blog postTips for Switching Your Creative Project Management Software If you?re thinking about replacing your agency project management software, you?re not alone. Capterra Management?s User Research Report highlighted that 44% of companies had utilised different project management software prior to implementing their current one. The top reason for the switch: the old tool wasn?t comprehensive enough.
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03 May 2021Blog postTips To Deliver Creative Marketing Projects on Time Aah, deadlines. As a marketer you'll face a lot of them. Actually, when you manage creative projects, they?re par for the course. Some of them you make, and it?s inevitable that you?ll miss some. Hey, it happens, and most clients understand if you miss one occasionally.
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22 Oct 2020Blog postHow Marketing Teams Work Remotely Productively 2020 has forced many industries and professions to re-think how they operate in order to stay afloat. Many who typically work in offices, have made the move to work remotely. Marketing operations and creative teams, have had to abandon their offices, along with many of the processes that come with them. They have had to adapt to new ways of working in order to deliver the their projects.
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05 Aug 2020Blog post5 admation features to help agency client service manage projects remotely As many businesses across the world continue to work remotely, it is important to continue to review processes and the tools been used to deliver projects. Over the next month, we will review the some key ad mation features and look at how they help different teams manage projects, clients and resources while working remotely. Let's kick things off with ad agency client service.
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08 Jun 2020Blog postThe cost of not implementing agency management software Still playing with outdated tools?
Have you ever wondered about the impact of using old tools instead of project management software for advertising agencies to manage your creative projects? The simple answer is this: it?s costing your business money. And probably more than you think.
So let?s take a closer look at what?s happening at an operational level and how an efficient tool can really change things up.
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13 Apr 2020Blog postBest Practices for successfully managing remote teams Over recent times and with the advantage of technology and cloud-based solutions, Australia has experienced a surge in the number of professionals working remotely. That number increased exponentially in just a matter of a few weeks due to the Covid-19 pandemic. Never before have so many marketing teams worked remotely all at the same time.
While there are obvious challenges to managing creative projects with a fragmented work force, there are many things you can do to become a cohesive and highly productive team.
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06 Apr 2020Blog postAdmation features helping remote teams manage marketing projects None of us could have foreseen the circumstances that forced many businesses to transition to remote work overnight. To be honest, if it weren?t for the cloud-based tools we were already using, we might have struggled to switch to a remote-based business. We?re hearing much the same from our clients, many of whom are really seeing the benefits of our admationproject management software now that their teams are scattered throughout individual home offices.
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17 Mar 2020Blog postAdmation makes SoftwareWorld?s top 10 list for best advertising agency software We were thrilled to hear the news that admation made SoftwareWorld?s top 10 for being the best advertising agency software in 2020.
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27 Oct 2019Blog postStay a head of the game with agency project management software We say it so often it?s almost become a catchcry. However, the truth is ad agencies are having to do more with less today. Without doubt, the demands of omni-channel marketing have created a surge in the production of marketing and advertising content. But like most things there?s more to the story.
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10 Sep 2019Blog postImprove the way you evaluate and manage your creative team?s workload It?s not uncommon for project work to ebb and flow. During peak periods which could be seasonal your creative team will be under more pressure to increase their output. However, when teams are consistently battling high-pressure workloads it can lead to resentment, stress, even burnout. We recently detailed the incident of creative burnout and provided some advice on how to avoid it.
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08 Jul 2019Blog postBlitz the tender process with agency project management software Martech is huge business these days as more creative teams and marketers turn to technology to streamline their marketing project processes and workflow. In particular, the ?project management software? category continues to experience strong growth. According to the In-house Creative Industry Report 2019 , 82% of respondents said they were using a project management system to manage their projects. Depending on the system and its inbuilt features, users have the ability to manage everything from briefing through to resourcing and approvals. So what does this have to do with tendering for marketing contracts?
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27 Jan 2019Blog postSupercharge Team Collaboration To Enhance Your Creative Projects In a Stanford University study published a few years back, researchers found that collaboration fosters motivation and transforms ?work into play?. In other words, collaboration has the ability to create a dynamic environment where people can cross-pollenate and create, a space known to inspire great ideas and work. Still, many teams collaborating on creative projects are caught up in a groundhog day of outdated attitudes, approval workflow processes and tools.
So how do you inspire your team to collaborate in way that is both gratifying for them and productive for your projects?
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10 Dec 2018Blog postTips to consider before selecting a small ad agency If you?re a brand looking to hire a boutique or small ad agency, like any first time relationship it?s important to think carefully about your selection process. To ensure your relationship is a successful one, here?s some questions to think about when selecting a small agency for your marketing projects.
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20 Aug 2018Blog post4 Ways to Effectively Scale Your Marketing and Creative Teams If you?re thinking about scaling your team, then it?s obviously time to invest in more talent to meet an increasing demand. It?s also the perfect time to review your current operations to ensure that growth delivers a return for your business. For example, if your approval workflow process is barely cutting it with a small team, then it?s only going to get worse with a larger team. The good news is you can plan for growth and succeed by making sure you have the right tools and processes in place.
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30 May 2018Blog postBest Practices Series 9: Getting the most out of your ad agency freelancers Freelancers are invaluable to the advertising industry. When a creative project looks like it?s about to derail, calling a freelancer could be just the thing that saves it. In addition, freelancers routinely fill skill gaps, which offers greater flexibility and cost savings for ad agencies who, in turn, avoid having to hire full time staff. Nonetheless, mismanaging your freelancers can become a costly, if not timely, exercise.
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