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20 Apr 2021Blog postIs your creative ad agency working to its best potential? It is entirely possible that a portion of your creative workforce is already suffering from burnout. Every time there is a change in your work environment, it is estimated that 5-7 per cent of your employees will be tipped over the edge in terms of workload and will experience burnout.
This is an important issue for any industry, but it is especially pronounced in the breakneck-paced advertising and marketing industries where operations are evolving and changing all the time in the digital age.
That makes it ultra-important for agencies to not only recognise the signs of burnout and react to it but to put measures in place to prevent it from happening in the first instance. That is why we have put together this guide to help your agency manage and mitigate burnout and put processes in place to manage your workflows , approvals, and workloads so you can concentrate on being the creative geniuses that you are.
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22 Feb 2021Blog postAvoid these common mistakes that can lead to the failure of your marketing projects Marketing teams and advertising agencies are juggling a lot when it comes to projects. There are tenders, fierce competition between other agencies, approval processes, assets, legalities, and a raft of other factors that need to be managed correctly for your campaigns to be a success.
With so many moving parts, there is also plenty of scope for errors that can prove to be highly costly and lead to project management failure. Some of the leading causes include:
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16 Feb 2021Blog postManage your Creative Project Intake Process with these easy steps When it comes to project management, people often focus on the planning, implementation, and results of the project. And it's no different for marketing projects.
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09 Nov 2020Blog postCommon issues with managing marketing campaigns with spreadsheets Are you still using a spreadsheet program like Excel or Google Sheets to manage your marketing resources? Are those projects not running as smoothly as you’d like?
While spreadsheets can be incredibly useful for individual project management when it comes to management on the grander scale, they fall short. As business and technology has adapted, so too has the complex nature of project management. Which is why it’s best to utilise spreadsheets for what they were designed to do and instead use a more robust and feature-driven marketing project management software.
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17 Sep 2020Blog postManagement stay on top of projects and remote teams with admation. Managing multiple teams or heading up an agency or marketing department is a complex task. Being responsible for a number of staff, managing budgets, and overseeing the overall quality of work is no easy feat. One of the greatest challenges of these roles is project transparency. Knowing exactly where projects are at and what resources are available at any point in time is a key factor to success for agency management.
Pre COVID-19, a typical day for a department or agency manager involved many (some times too many) face-to-face meetings with internal teams, stakeholders and clients. It was here management were able to stay on top of projects, receive status updates, assign tasks , troubleshoot roadblocks and set priorities. These face-to-face meetings were often the easiest way to know whether teams are performing to target and whether projects can and will be delivered on time.
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09 Aug 2020Blog postHow to successfully implement creative project management software So you’ve finally selected your project management software and you can’t wait to roll it out to your wider team. When implementing your project management software, it’s crucial to ensure that you adopt the best strategy and involve the right stakeholders.
Drawing on years of industry experience and feedback, we’ve put together admation’s top tips for getting the most out of your new project management software.
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06 Aug 2020Blog post5 admation features to help agency client service manage projects remotely As many businesses across the world continue to work remotely, it is important to continue to review processes and the tools been used to deliver projects. Over the next month, we will review the some key ad mation features and look at how they help different teams manage projects, clients and resources while working remotely. Let's kick things off with ad agency client service.
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23 Jul 2020Blog postMarketing Compliance – 6 tips to thrive in highly regulated industries Marketing compliance. Two words that can literally send you into a tailspin especially as a marketer working in heavily regulated industries such as Finance, Healthcare, Pharmaceuticals, Insurance, and Alcohol and Tobacco. With multiple channels to manage, regulations changing at the speed of light and the risk of personal data being erroneously shared, the task of balancing the creative with rigid protocols seems like an impossible dream.
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09 Jun 2020Blog postThe cost of not implementing agency management software Still playing with outdated tools?
Have you ever wondered about the impact of using old tools instead of project management software for advertising agencies to manage your creative projects? The simple answer is this: it’s costing your business money. And probably more than you think.
So let’s take a closer look at what’s happening at an operational level and how an efficient tool can really change things up.
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13 May 2020Blog postDiscover 9 admation features that help you manage project tasks Admation blends a number of great features together to offer one fully-integrated solution to help you manage your creative projects. This week we’re going to take a closer look at admation’s project management and approval workflow features to demonstrate how its inbuilt tools can help you and your team work more effectively.
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07 Apr 2020Blog postAdmation features helping remote teams manage marketing projects None of us could have foreseen the circumstances that forced many businesses to transition to remote work overnight. To be honest, if it weren’t for the cloud-based tools we were already using, we might have struggled to switch to a remote-based business. We’re hearing much the same from our clients, many of whom are really seeing the benefits of our admationproject management software now that their teams are scattered throughout individual home offices.
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18 Mar 2020Blog postAdmation makes SoftwareWorld’s top 10 list for best advertising agency software We were thrilled to hear the news that admation made SoftwareWorld’s top 10 for being the best advertising agency software in 2020.
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10 Feb 2020Blog postTips to avoid the pitfalls of implementing project management software So you’ve finally selected the right project management software for your business, and you’re keen to move on to the implementation phase. Before you do anything, make sure you read our top 7 tips on how to avoid the common pitfalls of a software implementation like this.
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16 Dec 2019Blog post2019 in review: admation wins big clients, with efficiency its focus This year’s hard-earned work has paid off for admation as it successfully brought on a range of new clients in 2019. Find out why brands and ad agencies are implementing admation and discover a few of its great new features.
It has been a busy year and we’re proud to say that we started and finished 2019 on a really strong note. This year we brought on some major clients who are now experiencing the benefits of switching from traditional/ineffective tools to ad mation project management software. We’ve also continued to evolve our software to enhance its useability and efficiency to ensure our users are getting the best possible support when managing their creative projects.
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09 Dec 2019Blog post5 Fatal Mistakes Made When Selecting Project Management Software Project management software has the ability to offer a one stop shop for solving many challenges faced by marketing teams and advertising agencies. And nobody doubts that the benefits of such a tool are manifold.
According to Software Advice , “Project management software decreases administrative burden on employees, while helping businesses track tasks better and not miss deadlines.”
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28 Oct 2019Blog postStay a head of the game with agency project management software We say it so often it’s almost become a catchcry. However, the truth is ad agencies are having to do more with less today. Without doubt, the demands of omni-channel marketing have created a surge in the production of marketing and advertising content. But like most things there’s more to the story.
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03 Sep 2019Blog postRedefine marketing campaigns with project management software As the number of marketing campaigns increase to satisfy multiple channels, marketers are faced with new challenges. Project management tools and processes that may have worked previously are just not cutting it anymore. Take email approvals for example. Research shows that workers receive 100 emails a day on average. No wonder marketing professionals are struggling to manage several approvals at once. This only compounds the problem of not having the right tools to adequately resource projects. Throw a few branding issues into the mix and you’ve got a cocktail for chaos.
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13 Aug 2019Blog postSelect the right project management solution with a killer software requirement document If you’re reading this, you’re seriously thinking about selecting and implementing marketing project management software . Why? Because the chaos of managing your marketing projects have got the better of you and your team, and you are looking for a solution to marketing project management challenges. Non-existent briefs, bottlenecks, slow email approvals and missed deadlines are just some of the reasons prompting you to update your tools. Right?
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17 Jul 2019Blog postClient Win: Defence Force Recruiting guaranteed security with admation project management software Earlier this year, VMLY&R won the Defence Force Recruiting (DFR) account . The agency is now responsible for all of DFR’s creative communications and digital services. A specific tender requirement set out by DFR was that the successful agency had to have a project management solution implemented that enabled all data to be stored on a server in Australia
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09 Jul 2019Blog postBlitz the tender process with agency project management software Martech is huge business these days as more creative teams and marketers turn to technology to streamline their marketing project processes and workflow. In particular, the ‘project management software’ category continues to experience strong growth. According to the In-house Creative Industry Report 2019 , 82% of respondents said they were using a project management system to manage their projects. Depending on the system and its inbuilt features, users have the ability to manage everything from briefing through to resourcing and approvals. So what does this have to do with tendering for marketing contracts?
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04 Jun 2019Blog postTourism Australia selects admation as its preferred marketing project management software We’re thrilled that Tourism Australia has nominated admation to help its in-house studio team rework a range of digital and print content. Admation will also assist the team with managing Tourism Australia’s content hubs spread across different locations and countries. Once the studio team has fully integrated their processes with admation and are proficient with the tool, they will leverage an agency partner.
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21 May 2019Blog postYou Don’t Need A Crystal Ball to Better Service Your Ad Agency Clients The Dilemma and The Fix Series - Part 7
The Dilemma: Angela is an Account Manager at a medium sized ad agency. She’s having one of those days where three clients have tuned in on the same wave length and want a status report - pronto! Angela wishes she had crystal ball to tune into her Production Team’s progress. Instead, she’s had to call the office for an update because she’s working remotely. Except that now it’s late afternoon and she hasn’t heard anything, even after two follow ups.
Meanwhile, she needs to send a client’s changes on a campaign to the creative team, but she didn’t save the email. Argghhhh. Now it’s buried somewhere in her inbox. Or trashed. Possibly vanished. Angela is thinking about seeing a medium to contact her long lost email.
Like Angela , is it near impossible to do your job without crystal ball due to a lack of transparency? Finding there are too many miscommunications, missed changes and irate clients? We think we might have the solution for you. Read blog post