The online world has evolved exponentially since the first website was launched more than 20 years ago. Once upon a time it was enough for businesses to build and launch their website, and then simply rest of their laurels. Today, however, it’s critical for brands to continually improve and update content on their website to remain relevant and competitive.
Now it’s more than likely that you’re involved in micro websites on a regular basis, which are often only a few pages long and utilised for specific product and service promotions, competitions and games, and for other marketing activities such as enhancing your social media profile.
This raises a few critical questions:
1. Who is responsible for the approval of these websites?
2. How then do you manage the review and approval process for creating these websites?
3. How do you share the content with stakeholders and manage their feedback in the process?
Looking for a solution
There are a number of tools available on the market that can assist you with the review and approval process for creating websites. Most of these tools allow you to upload and navigate a website within the software and include key features such as:
• Marking up changes
• Finding and reporting broken links
• Recording browser and operating system information
Nonetheless, most of these tools are also stand-alone solutions, and only enable you to manage website approval. Ultimately, this means that you will have one process for approving the digital or traditional media and another for approving websites.
Unfortunately, this is not a complete solution as it can lead to confusion and inefficiencies within the review and approval process.
Imagine having one tool that can manage the review and approval process of all your marketing collateral including print, digital, video, tvc and websites. This solution would allow you to have a consistent approval process across your business that would proffer a speedier and more efficient management of your marketing activities.
Is it time to consider this solution?