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whitepaperGuide to Understanding Ad Agency Project Management SoftwareRead whitepaper
articleUnderstanding Ad Agency Project Management SoftwareRead article
case studyAustralian Venue Co.Read case study
feature spotlightApproval Checklist FeatureRead feature spotlight
whitepaperCreating a Business Case for MRM SoftwareRead whitepaper
whitepaperGuide to Managing Marketing Resources with MRM SoftwareRead whitepaper
articleManaging marketing resources with MRM softwareRead article
articleMumbrella 360 Panel Debrief: Brands and agencies ditching ancient practices in favour of approval workflow softwareRead article
articleManaging Marketing Projects: Why are Ancient Practices Still in Place?Read article
case studyArchibald WilliamsRead case study
whitepaperBenefits of in-house agencies adopting project management softwareRead whitepaper
articleHeadaches in Managing Ad Agency ResourcesRead articlefeature spotlightAdmation’s Reserve ButtonRead feature spotlightfeature spotlightAdmation’s Reassign Tasks FeatureRead feature spotlight
articleUnderstanding Marketing Project Management SoftwareRead article
whitepaper10 Great Benefits of Online Proofing SoftwareRead whitepaper
articleWhy traditional project management tools do not meet needs of creative agenciesRead article
whitepaper10 Benefits of Agency Project Management SoftwareRead whitepaper
22 Jan 2019Blog postTips for Creating a Never-Say-No Business Case for Marketing Resource Management (MRM) Software You know you have an issue when your marketing resources are flat out on the desk again bemoaning too much work. Is it because of the seemingly endless rounds of artwork changes? Is it never knowing which project to focus on first? Is it the fact that your resources can never catch a break? One thing’s for certain, your marketing campaigns are nearly always over deadline and budget which is costing your brand money.
It appears you’re not alone. According to Capterra: “Fewer than a third of all projects were successfully completed on time and on budget over the past year.”
But you’re no longer satisfied working in perpetual chaos because you know now that MRM software can bring ease to your marketing campaigns. Marketing Resource Management (MRM) software is now your new secret weapon to best practice task management and resource planning. So what now? The next step is to create a business case to take to senior management.
Recommended reading: Best Practices for Selecting and Implementing MRM Software Read blog post
15 Jan 2019Blog postTop marketing and advertising trends for 2019 In a rapidly-changing marketplace, it stands to reason that industry professionals are keen to stay abreast of new trends. So keen in fact that mid-way through last year marketers were already asking what’s in store for 2019. While it’s difficult to accurately predict what’s going to happen in any year, trends usually spring from the cumulative effect of something working away in the background until enough people sit up and take notice. With this we kick off our top marketing and advertising trends for 2019 and, admittedly, the first one is hardly surprising. Read blog post