Legal and Marketing Compliance

Legal and Marketing Compliance teams are responsible for ensuring that all marketing collateral adheres to brand and legal requirements. There is increasing pressure on legal and compliance teams as regulations constantly change and the volume of content they need to approve increases. Some common issues that Legal and Compliance teams commonly encounter are: receiving artwork too early in the approval process, doubling up on resources when reviewing artwork, a clunky feedback system and being overlooked entirely in the approval workflow process. These issues can result in time being wasted on approval workflow as well as information going to market that is potentially incorrect. Here are some of the ways admation’s approval workflow software can benefit Legal and Compliance professionals.




Tiered Approval Paths

Admation provides a feature that allows users to set up tiered approvals. This commits the Legal team to review and sign off on artwork only once all other approvals have been received. Finally, no more reviewing artwork prematurely only to discover that the artwork is not at its final stage and will need to be checked several times again. Secure approval pathways also means that Legal and Marketing Compliance will never be overlooked ever again.

Projects in Progress

Admation allows users to consolidate a list of approval requests, which acts as an approvals “to do list” across all of the business. This enables Legal and Compliance to gauge where projects are at in the process and estimate when their legal input is required.



Online Proofing Tools

Admation’s integrated online proofing software makes artwork changes a breeze. Online proofing tools allow changes to be clearly defined by outlining an area and then typing in feedback and amendments in the comments box. This eliminates the time wasting exercise of having to mark up artwork manually, and then scan in pages, attach and then email on to recipient. It also means Legal and Compliance won’t be bothered by designers or marketers afterwards trying to decipher hand written mark ups.

Reserve Job Feature

There’s nothing more frustrating than doubling up on work and resources. Admation’s handy reserve feature allows one Legal team member to reserve a job for review. This in turn eliminates the possibility of two colleagues reviewing the same job unbeknownst to each other.

Great Transparency

Admation’s approval workflow software gives Legal and Compliance the option of searching for an approval by other team members. This feature enables teams to have transparency across who’s approved what and the kind of feedback that has been provided.