Client: CPA Australia
Objective: To enhance the marketing approval process for CPA Australia’s marketing collateral, such as brochures, event signage, advertising and promotions.
Our latest admation product release focuses on improving a number of existing features to ensure our users continue to have the best user experience possible. This release the follow items were updated:
Yvette Henderson, Head of Operations at Whybin \ TBWA Group, oversaw the implementation of admation. Primarily, the agency selected admation because of its simple and affordable implementation, and user-friendly interface.
Most of us have tried juggling with three balls, but have you ever tried juggling with six or seven? If you can at least imagine this, it’s an illuminating picture of what it’s like to work in marketing these days.
At last management has recognised there’s a need to implement a solution to assist the team in managing the approval process. You’ve been assigned the task of sourcing and recommending a solution. But where do you start?
Budgeting can blindside even the best of us. Take an artist for example. It’s easy to calculate the cost of the tools necessary to create an art piece, but it’s far more difficult to account for the time and energy that goes into creating it. In fact, the latter is easily overlooked.
Producing marketing collateral is not dissimilar. It’s easy to see the straight up costs like production and media on your project, but what about the “blind” costs that are pushing your budget into the red?